Behind every successful ecommerce experience is relevant and accurate product information. A product goes through multiple stages such as ideation, research and design, pricing and configuration, marketing, and digital asset association before it is deemed ready for channels like ecommerce, marketplaces, and more. This process of taking a product from ideation all the way to […]
Manufacturing
Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.
It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]
Why B2B Leaders Are Investing in PRM: Forrester Report
You know it’s critical to stay connected to your customers. And if you’re in B2B, it’s vital to strengthen relationships with your partners, too. But which tools and technologies are the best fit – and the best investment? Why Channel Software, Why Now Forrester interviewed Perficient for its recent report The Forrester Tech Tide: Channel […]
Creating a Seamless B2B Commerce Experience With CPQ, CRM, & ERP
In our recent blog, Strengthen Your B2B Commerce Experience with CPQ & PIM, we learned how integrating a product information management (PIM) system with a configure price quote (CPQ) system can build efficiency and accuracy throughout the B2B buying process. Next, we’ll explore the benefits and delineation of responsibility between a customer relationship management (CRM) […]
COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models
In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]
Strengthen Your B2B Commerce Experience with CPQ & PIM
In our blog, Building Better B2B Commerce Experiences with CPQ, we explored how companies can benefit from implementing a CPQ system. To take it a step further, we’ll now explore how pairing a product information management (PIM) system with CPQ strengthens your tech strategy so you can build an effective B2B commerce experience. A PIM […]
Innovation in B2B Healthcare: the Now, the New, & the Next
It goes without saying that the start of this new decade is unprecedented, unplanned, and flat out unwanted. Yet here we are, and we must find ways to think creatively and collaboratively moving forward. B2B healthcare organizations are at a very interesting crossroads. With all that has happened around the COVID-19 pandemic, leveraging technology and […]
How to Create a Unified Process to Manage Product Content for B2B Healthcare Ecommerce
Healthcare ecommerce has seen consistent growth over the past decade, and during the last couple of years, the Amazon effect within the healthcare space has caught everyone’s attention. Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the […]
Building Better B2B Commerce Experiences with CPQ
What is CPQ? In the B2B industry, complicated products and a large catalog can make providing a quote a lengthy process, often generating inaccurate product configurations and quotes. The same order may vary in price depending on factors like your relationship with the client, the promotions you’re offering, product bundles, accounts with recurring orders, and […]
Accelerating Partner Management: How Manufacturers Can Navigate COVID-19 [Webinar]
Recovering, reopening and rebuilding will be a two-fold process: what now and what next. The pandemic has created a new normal for manufacturers, and the impact of digital communication will more be important than ever before. Join us at Tony Kratovil, RVP of Manufacturing at Salesforce, and Eric Dukart, National Sales Executive at Perficient, discuss […]
Digitally Catering to New Customers Post-COVID
In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]
Work.com and What’s Next for Manufacturers in the Wake of COVID-19
Disconnected data. Supply chain disruptions. Employee wellness. Shift planning and management. Finding ways to return employees safely to the factory floor. When it comes to reopening and rebuilding, there’s one underlying commonality for manufacturers in the wake of COVID-19. The common thread: solving for distance. In some cases, it’s physical. How do you ensure a […]