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Innovation in B2B Healthcare: the Now, the New, & the Next

It goes without saying that the start of this new decade is unprecedented, unplanned, and flat out unwanted. Yet here we are, and we must find ways to think creatively and collaboratively moving forward.

B2B healthcare organizations are at a very interesting crossroads. With all that has happened around the COVID-19 pandemic, leveraging technology and commerce solutions in the healthcare industry has never been more important.

With many businesses fighting to stay above water, healthcare organizations are struggling to keep up with the increasing demand for their products and services. This crisis has exposed many vulnerabilities that may have been hibernating for some time in areas such as ecommerce, site experience, product information management (PIM), and other key spaces.

Addressing these problems is why we created the latest version of our Now/New/Next (N3) – which focuses exclusively on B2B healthcare distribution and manufacturing organizations. This guide looks at N3 and focuses on:

  • Now: The elements considered table stakes for most organizations and how you may look to integrate them within your business
  • New: Components that a few companies are executing on today, and why they will likely be able to differentiate themselves from the competition
  • Next: What’s around the corner that no organization is working towards today, but would be at the forefront of innovation if they were

We’ll offer perspective and solutions to help B2B healthcare distribution and manufacturing organizations get past this current speedbump and jumpstart their roadmap to think differently about their business, products, and solutions. To learn more, download our free guide, How to Innovate and Evolve in the B2B Healthcare Industry.

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Justin Racine

Justin Racine is a Director and Lead Strategist with Perficient, and he works with clients to build and achieve their business goals through commerce-enabled technologies. Justin has over 12 years of experience within the ecommerce space, working with companies such as Cardinal Health, Johnson & Johnson, and Olam International, and has spoken at over 20 global conferences on ecommerce and branding strategy. Additionally, Justin has been published twice for his thought leadership on branding and marketing in the Henry Stewart Journal of Brand Strategy, is a contributing writer for, and a frequent contributor for many leading industry publications.

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