In Part 1 and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. Part 3 of this series outlines the ‘Why’; the benefits to both the business and consumer when a […]
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[Webinar] Maximize Asset Lifecycles with Oracle Project-Driven Supply Chain
When it comes to asset lifecycle management, it’s imperative that you have the right tools in place to plan, review, and execute the steps to accelerate putting capital assets into service. Oracle’s streamlined project-driven supply chain (PDSC) solution increases overall asset effectiveness in both project- and non-project-enabled organizations, resulting in improved operational efficiency and profitability. […]
Setting Up the Release Pipeline for Optimizely B2B Commerce Cloud
Once we’ve completed the build pipeline setup and it’s running successfully, it’s time for the final step in your process: setting up the release pipeline. The release pipeline is used to deploy the artifact generated by the build pipeline to a server. Follow the steps below to set up the release pipeline: Set up the […]
A Brief Overview of Web Accessibility
The web has grown to play a significant role in how we consume information, with a direct correlation to how we live our lives. But accessing the web isn’t always easy for every user. One in four adults in the United States live with some type of disability, either permanent, temporary, or situational. This can make […]
2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules
Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]
Health and Wellness Ecommerce Will Become the Proactive Choice for Consumers
People wanting to be and feel healthy isn’t anything new, but with all that’s happened over the last year with COVID-19, consumers have an increased focus on health and wellness. A recent survey estimates the global wellness market at more than $1.5 trillion with an annual growth of 5-10%. Quite the healthy outlook if you […]
Introducing Our Partnership with Akeneo
We are excited to announce our new partnership with Akeneo, a global leader in Product Experience Management (PXM) solutions. Akeneo is headquartered in Nantes, France, and has a strong focus on expanding its offering to customers in North America. Akeneo offers three editions of its PIM solution: Community (open-source PHP), Growth (SaaS), and Enterprise (SaaS […]
The Necessity of Agile Framework for Your Digital Transformation
A digital transformation is a process in which technology is used to completely change your business rather than focusing on a single IT project or a single area. Digital transformation means a series of projects that change every aspect of an organization and modernizes it with the latest technology. To see substantial changes, your business’ […]
[Podcast] How to Make Money with Your Data?
Once you have your data, how do you monetize it? One of the top global influencer’s around data monetization, Doug Laney, is here to tell us how. In season 2 episode 1 of the Intelligent Data Podcast, host Arvind Murali and his guest Douglas Laney, the data & analytics strategy innovation fellow with the consultancy, […]
A Rock-Solid Implementation Team: Perficient Named by Client for IBM Implementation
We are excited to announce that one of our clients, Sally Beauty Holdings, credited us for our work to implement commerce solutions to build an omnichannel experience for their customers. How We Made a Difference With the pandemic sending in-store shopping to a grinding halt, Sally Beauty was faced with a surge in demand, with […]
Adobe Summit 2021: The Digital Experience Conference for Everyone
If you’ve never attended Adobe Summit, you’re in luck this year. The conference is typically held in Las Vegas, requiring travel, a pass, and a significant time commitment. However, this year’s conference is virtual – and free – for all to attend. Adobe didn’t exactly skimp on sessions either. There are more than 400 to choose […]
The Return of Direct-to-Consumer Part 2: Who is Getting DTC Right in 2021?
In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021 and how the definition and opportunities have evolved. In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]