B2B

Healthcare ecommerce has seen consistent growth over the past decade, and during the last couple of years, the Amazon effect within the healthcare space has caught everyone’s attention. Even though B2B healthcare companies have generally been quick to adapt to elevate digital and technological maturity, the involvement of marketplaces in the healthcare sector exposed the […]

What is CPQ? In the B2B industry, complicated products and a large catalog can make providing a quote a lengthy process, often generating inaccurate product configurations and quotes. The same order may vary in price depending on factors like your relationship with the client, the promotions you’re offering, product bundles, accounts with recurring orders, and […]

In a recent blog I wrote called “Your Ecommerce Customers Are About to Change,” I discussed the unique opportunity businesses have been presented with due to COVID-19. Specifically, looking at how their customers, among many other things, will change forever in this new normal that we are starting to see each day. I wanted to […]

For over 30 years, Blue Yonder, formerly JDA, has been the leading provider of end-to-end, integrated retail and supply chain planning and execution solutions. With more than 3,000 global clients, its solutions deliver immediacy, personalization and convenience ensuring their customers reap all the benefits of a truly modernized fulfillment platform.   6 Weeks to Launch Blue […]

Having spent a lot of time building custom software applications at the beginning of my career, there were many aspects of technology decisions that fascinate me. One of the subjects I’ve always enjoyed assisting companies with is the decision to “build vs buy” a software. Factors such as business needs, technical requirements, budget, access to talent, complexity, unique functionally, data privacy, and sometimes even […]

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

Do we have a disaster preparedness plan for this? Can we stop our customers from hoarding products? What can we do today? Due to some unfortunate circumstances, the answers to these questions are now needed for B2B businesses, especially those who depend on ecommerce for their day-to-day activities. Though we hope this COVID-19 outbreak will […]

“In 2020, the number of B2B marketing leaders who say their companies organize to support customer journeys will jump from 18% to 48%.” (Forrester Predictions 2020) A decade ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could […]

Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before. However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing […]

Modern B2B customers have come to expect the same level of service, transparency, and customer service that they receive as consumers in their personal lives. But delivering that kind of experience requires a comprehensive approach to supply chain management, from technology investments to extensive data management integration. Perficient Digital’s order management experts, Pawan Gupta and […]

This is the final post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. As we noted in earlier posts in the series, marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The last flaw in our hidden attribution series is […]

This is the fourth post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. Marketing attribution can be a challenge if you have flaws hiding in your marketing strategy. The fourth hidden flaw in our marketing attribution series is missing the most relevant account connections. This flaw […]