It’s that time of year when everyone comes out with their trends to watch for 2025. While it may seem a bit of a cliche, 2025 has several innovations taking hold that should prove exciting for anyone willing to grab the opportunity. The way businesses buy and sell is changing faster than ever, and B2B […]
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Seize the Opportunity to Build Customer Loyalty in the Face of Product Returns
Read more about my thoughts on ecommerce returns on MarTech. With global ecommerce still on the rise, there’s been a corresponding increase in returns. About 30% of online purchases are returned, compared to just 8.89% from physical store sales. The financial impact is significant, with an estimated annual cost of $400 billion in the […]
Optimizely Spire CMS Page Variants: Custom Rule Type Option
Optimizely Spire CMS provides a feature to create variants of CMS pages. Page variants are variations of a website page with rules for displaying it to end users. Optimizely Spire CMS supports page variants for all CMS pages, including the header and footer. The primary purpose of that user is to see different variations of […]
Expertise as Currency: How Thought-Leadership Helps You Close More Deals!
It’s difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In today’s hypercompetitive and fast evolving marketplace, the lines between thought leadership and sales are increasingly intertwined… Thought leadership, when done right, […]
Optimizely Configured Commerce – Email Administration And More
Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]
Micro-Moments in Ecommerce & DXP: Capturing Customers at Their Most Intent-Driven
In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]
The Importance of Clean Data in the Age of AI for B2B Ecommerce
Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]
[Webinar] Oracle Project-Driven Supply Chain at Roeslein & Associates
Roeslein & Associates, a global leader in construction and engineering, had complex business processes that could not scale to meet its needs. It wanted to set standard manufacturing processes to fulfill highly customized demand originating from its customers. Roeslein chose Oracle Fusion Cloud SCM, which included Project-Driven Supply Chain for Inventory, Manufacturing, Order Management, Procurement, […]
Justin Racine Named Three-Time CMSWire Contributor of the Year
Justin Racine, Principal of Unified Commerce Strategy, has written about some of the most gripping commerce and retail topics this year. In 2024, he’s decoded how Elon’s new Justin’s expertise and passion for cutting-edge technology transforming the commerce landscape brings great depth and nuance to his articles. In addition, his coverage of and poignant reflections […]
Powering Your Business the Shopify Way
Are you looking to start, grow, manage, or scale your business? Look no further than Perficient for leveraging Shopify’s robust e-commerce platform to help achieve your goals. Welcome to the digital era of commerce, where businesses grow online, and seamless checkouts are the norm. At Perficient, we understand the evolving landscape of commerce, and we’re […]
Optimizing E-commerce SEO: The Role of Product Information Management (PIM)
A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]
Retail’s Guide to ‘Sleigh’-ing Reverse Logistics
Now is the time for retail giants to knock Santa off his pedestal – and to do it, they can become reverse logistics experts. The younger generations have become accustomed to trying products before they buy them and being able to return them conveniently when products do not live up to their expectations. In both […]