Justin Racine, Principal of Commerce Strategy, has covered some of the most memorable commerce, retail topics and customer experiences to hit our newsfeeds in recent years. He has written for CMSWire on a wide range of subjects and has previously been awarded Contributor of the Year, so it’s no surprise that he has once again […]
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Bulgaria’s 2026 Euro Adoption: What the End of the Lev Means for Markets
Moments of currency change are where fortunes are made and lost. In January 2026, Bulgaria will enter one of those moments. The country will adopt the euro and officially retire the Bulgarian lev, marking a major euro adoption milestone and reshaping how investors, banks, and global firms manage currency risk in the region. The shift represents […]
What Makes Real-Time Journeys in Dynamics 365 So Powerful?
In today’s marketing landscape, speed and precision aren’t luxuries—they’re expectations. Real-time engagement has become the baseline, and marketers need tools that can respond the moment a customer acts. Having worked across a range of marketing automation platforms, I’ve seen how each handles this challenge differently. What stands out in Dynamics 365 Customer Insights – Journeys […]
Agentic and Generative Commerce Can Elevate CX in B2B
Justin Racine, Principal of Unified Commerce Strategy at Perficient, was recently featured on the Wholesale Change podcast hosted by Jonathan Bein and Brian Hopkins of the Distribution Strategy Group. In the episode, Justin shared how AI is reshaping the B2B customer experience and what distributors need to do to stay competitive. Explore our Artificial Intelligence expertise and […]
Perficient Named among Notable Providers in Forrester’s Q3 2025 Commerce Services Landscape
We are proud to share that Perficient has been recognized among notable providers in The Commerce Services Landscape, Q3 2025, Forrester’s authoritative overview of 40 global providers authored by Principal Analyst Chuck Gahun. We believe this recognition highlights Perficient’s role as a systems integrator driving innovation across the commerce ecosystem. Why This Recognition Matters We […]
Why Oracle Fusion AI is the Smart Manufacturing Equalizer — and How Perficient Helps You Win
My 30-year technology career has taught me many things…and one big thing: the companies that treat technology as a cost center are the ones that get blindsided. In manufacturing, that blindside is already here — and it’s wearing the name tag “AI.” For decades, manufacturers have been locked into rigid systems, long upgrade cycles, and […]
Magento (Adobe Commerce) or Optimizely Configured Commerce: Which One to Choose
Nowadays, as businesses choose the right ecommerce platform, it is challenging, but selecting the right platform is a crucial decision for any business that wants to grow online. Two very popular platforms are discussed in this blog. I am comparing two e-commerce technologies, specifically Magento (Adobe Commerce) and Optimizely Configured Commerce, in terms of their […]
Provisioning a Cloud Project for Optimizely Configured Commerce
If you wish to launch your Optimizely Configured Commerce site, one of our first steps will be setting up your cloud project. This step is crucial, as it forms the technical backbone of your eCommerce environment and ensures everything starts off on the right foot. Provisioning a cloud project involves setting up and configuring all […]
Optimizely Mission Control – Part II
In this section, we focused primarily on generating read-only credentials and how to use them to connect to the database. Generate Database Credentials The Mission Control tool generates read-only database credentials for a targeted instance, which remain active for 30 minutes. These credentials allow users to run select or read-only queries, making it easier to […]
Smart Failure Handling in HCL Commerce with Circuit Breakers
In modern enterprise systems, stability and fault tolerance are not optional; they are essential. One proven approach to ensure robustness is the Circuit Breaker pattern, widely used in API development to prevent cascading failures. HCL Commerce takes this principle further by embedding circuit breakers into its HCL Cache to effectively manage Redis failures. What Is […]
AI-Powered Personalization: Integrate Adobe Commerce with Real-Time CDP
In today’s hyper-personalized digital world, delivering the right message to the right customer at the right time is non-negotiable. Adobe Commerce is a powerful eCommerce engine, but when coupled with Adobe Real-Time CDP (Customer Data Platform), it evolves into an intelligent experience machine, which is capable of deep AI-powered personalization, dynamic segmentation, and real-time responsiveness. […]
Optimizely Mission Control – Part I
Optimizely provides powerful tools that make it easy to build, release, and manage cloud infrastructure efficiently. Optimizely Mission Control Access To use this tool, an Opti ID is required. Once you have an Opti ID, request that your organization grants access to your user account. Alternatively, you can raise a ticket with the Optimizely Support […]