Optimizing B2B E-commerce with Optimizely Commerce: Best Practices and Key Features In today’s fast-paced digital landscape, businesses need robust and scalable e-commerce solutions to meet the growing demands of B2B buyers. Optimizely Commerce (formerly Insite) is a leading platform that empowers businesses with cutting-edge tools to enhance the online purchasing experience. In this blog, we’ll […]
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Adobe: Unlocking the Power of AI, Content Management, and the Future of Digital Experiences
In the ever-evolving world of digital transformation, businesses need robust solutions that streamline operations and enhance customer experiences. Adobe has been at the forefront of this revolution, offering an integrated ecosystem that empowers organizations to manage content, optimize marketing strategies, and leverage artificial intelligence (AI) to drive innovation. But how do companies truly harness the […]
NRF 2025 and the AI Trends on the Horizon
Months before the ball even dropped, our experts were analyzing the trends they believed would shape the retail and commerce landscape in 2025. To confirm the hypotheses, we attended NRF: Retail’s Big Show in New York City. Namely, Justin Racine, Principal of Commerce Strategy, and Zach Zalowitz, Principal of Order Management, attended and shared their […]
Understanding the Difference Between Optimizely Configured Commerce SDK and Cloud
The Optimizely Configured Commerce SDK and Optimizely Configured Commerce Cloud serve different but complementary purposes within the Optimizely ecosystem. Below is a breakdown of their differences to help clarify their roles: Optimizely Configured Commerce SDK (Software Development Kit) The SDK is a toolkit developers use to build, extend, and customize Optimizely Configured Commerce solutions. Key […]
Streamlining Success: A Guide to the Optimizely Configured Commerce Implementation Timeline
Implementing Optimizely a Configured Commerce platform is a significant milestone for any business looking to scale its digital operations. A well-structured timeline ensures a seamless transition from planning to execution, ultimately delivering a robust eCommerce solution tailored to your needs. The implementation involves four key phases: Prepare, Build and Verify, Go Live, and Post-Go Live. Let’s examine each phase […]
Four B2B E-Commerce Trends for 2025
It’s that time of year when everyone comes out with their trends to watch for 2025. While it may seem a bit of a cliche, 2025 has several innovations taking hold that should prove exciting for anyone willing to grab the opportunity. The way businesses buy and sell is changing faster than ever, and B2B […]
Seize the Opportunity to Build Customer Loyalty in the Face of Product Returns
Read more about my thoughts on ecommerce returns on MarTech. With global ecommerce still on the rise, there’s been a corresponding increase in returns. About 30% of online purchases are returned, compared to just 8.89% from physical store sales. The financial impact is significant, with an estimated annual cost of $400 billion in the […]
Optimizely Spire CMS Page Variants: Custom Rule Type Option
Optimizely Spire CMS provides a feature to create variants of CMS pages. Page variants are variations of a website page with rules for displaying it to end users. Optimizely Spire CMS supports page variants for all CMS pages, including the header and footer. The primary purpose of that user is to see different variations of […]
Expertise as Currency: How Thought-Leadership Helps You Close More Deals!
It’s difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In today’s hypercompetitive and fast evolving marketplace, the lines between thought leadership and sales are increasingly intertwined… Thought leadership, when done right, […]
Optimizely Configured Commerce – Email Administration And More
Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]
Micro-Moments in Ecommerce & DXP: Capturing Customers at Their Most Intent-Driven
In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]
The Importance of Clean Data in the Age of AI for B2B Ecommerce
Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]