The New Expectations in Medical Device Marketing Today’s providers and patients expect more than just innovative products—they want personalized, value-driven experiences. Much of this shift is influenced by consumer experiences in other industries. From online retail to financial services, B2C brands have redefined personalization, speed, and convenience—raising expectations across all sectors, including healthcare. Despite this […]
Functions
Salesforce Marketing Cloud Engagement vs. Oracle Eloqua
How to Choose the Right Marketing Automation Platform Today’s marketers are under more pressure than ever: deliver highly personalized customer experiences, drive revenue growth, and do it all with fewer resources. Marketing automation platforms promise to help. At a first glance, Salesforce Marketing Cloud Engagement and Oracle Eloqua seem similar. But look closer, and key […]
Your Marketing Automation Platform Evaluation Guide
The Great Marketing Evolution Marketing today is no longer about sending the right message—it’s about delivering that message at the right moment. Customers expect brands to anticipate their needs, adapt quickly, and deliver personalized experiences without feeling intrusive. The companies that succeed? They’re not guessing. They’re using data and automation to stay ahead. But making […]
Perficient Shares Expertise On Digitally Transforming Extended Enterprises in Manufacturing
For manufacturers, customer experience is no longer a differentiator, but a growth strategy. We’re proud to share that Perficient was selected as a company interviewed for Forrester’s May 2025 report, “Transform Your Manufacturing Extended Enterprise For Maximum Business Impact.” We believe being interviewed for this report underscores our leadership in helping manufacturers modernize their digital ecosystems […]
Salesforce Lead-to-Revenue Management
The Cost of Disconnected Sales and Marketing Processes In many organizations, there’s palpable friction between marketing and sales teams. Should marketing be responsible for MQLs, meetings, pipeline—or all three? Why aren’t sales converting and closing enough deals? Too often, what happens between these teams is messy, manual, and misaligned. Leads fall through the cracks, handoffs […]
An “Inconceivable” Conversation With Dr. Pete Cornwell on Simple vs. Agentic AI
Dr. Pete Cornwell, Director of Contact Center, offers a fresh perspective on customer care and is sharing his wealth of knowledge at Customer Contact Week in Las Vegas. With over 35 years of experience spanning information systems, design, architecture, and consulting for industry leaders like Terazo and Blue Cross Blue Shield North Carolina, his expertise […]
How to Add Product Badges in Optimizely Configured Commerce Spire
This blog is written for developers, merchandisers, or client teams looking to display visual indicators (e.g., “New”, “Sale”, “Non-Returnable”, “Best Seller”) on products within the storefront. In Ecommerce, badges are small visual cues that communicate important product information to customers, such as “New Arrival”, “Sale”, or “Limited Stock”. In Optimizely Configured Commerce (Spire), product badges […]
Agentforce Implementation Simplified
AI Isn’t the Future—It’s Already Here Sales, service, and marketing teams face increasing pressure to do more with less, and artificial intelligence is expected to play a pivotal role in meeting that challenge. Yet despite the rapid adoption of generative AI (GenAI), many organizations are struggling to turn that excitement into real business value. According […]
Redefining CCaaS Solutions Success in the Digital Era
With the advancement of technology, machine learning and AI capabilities in the customer care space, customer expectations are evolving faster than ever before. Customers expect smoother, context-aware, personalized, and generally more effective and faster experiences across channels when contacting a support center. This calls for a need to revisit and redefine the success metrics for […]
From Kitchen To Conversion
Why Conversion Rate Optimization is The Most Important Investment You Need to Make in 2025 Imagine you’ve just opened a new restaurant. You’ve done your homework—picked the perfect location buzzing with your ideal customers, surrounded by offices, nightlife, and tourist spots. Foot traffic? Check. Your food is top-notch. You’ve hired talented chefs, tested your dishes […]
The Three Pillars of Getting Voice AI Right: Data, Design, and Deployment
Customer Contact Week is just around the corner! In preparation, I sat down with our Senior Solutions Architect, Miles Phillips, to dive deeper into the key pillars of Voice AI: Data, Design, and Deployment. Miles provides insights on how businesses can optimize their AI strategies to enhance customer interactions and drive real results. Voice AI […]
Conversational Commerce: Transforming Digital Shopping Through AI-Powered Conversations
Although the traditional model has served us well, customers now have exceptionally high expectations for service in an eCommerce experience. Despite the complexity of building product catalogs, developing a headless frontend with top-tier UX, promotion engines, and segment-based personalization, customers still expect high-quality information delivered instantly, in a way that minimizes the time required to […]