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Madeline McDermott

Madeline McDermott is an industry marketing coordinator at Perficient, based out of St. Louis.

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How Adobe Document Cloud Helps Transform Financial Institutions

Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]

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3 Ways Financial Institutions Can Step Up for Underserved Communities

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. The financial services industry must consider its customer experience game while also grappling with a sense of distrust from many communities […]

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Young Consumers Love to “Buy Now, Pay Later” – Here’s What to Know About the Explosive Fintech Trend

Buy now, pay later (BNPL) is a type of point-of-sale installment loan that partners with retailers to allow consumers to pay for their purchases in multiple equal payments. One could consider it the “layaway of the digital age,” except unlike with layaway, the consumer does not have to pay in full before taking their purchase […]

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“Try-‘N-Buy” Kore.ai’s AI Chatbot To See How It Can Enhance Your Bank’s Customer Experience

Whether asking Siri to direct you to the nearest McDonald’s or inquiring about the weather to Alexa so you can decide whether to wear a jacket, many have grown accustomed to chatting with virtual assistants powered by artificial intelligence and machine learning to gather the information they seek. Given the convenience and intuition of such […]

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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

While it was once expected and acceptable for lenders to enforce standardized payment due dates and policies, COVID-19 brought the impracticality and ineffectiveness of a “one-size-fits-all” approach to credit and lending to light. Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. And for good. […]

5 Takeaways From Our Webinar: The ROI on Transforming Credit and Lending Customer Outreach

With inflation at a 40-year high and the economic ramifications of the COVID-19 pandemic still looming, many people are falling into delinquency, making revamping outdated debt collection practices a higher priority for financial institutions than ever. In their recent webinar, The ROI on Transforming Credit and Lending Customer Outreach, Perficient’s Byron Gifford and Scott Albahary […]

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4 Takeaways From Our How Xcel Energy Built an Arc Flash Electrical Safety Program Webinar

When Perficient senior project manager Morgan McNeal was assigned to collaborate with Xcel Energy to create a plan to revamp their arc flash safety electrical program, she had no idea what she was getting herself into. But, three years and a withstanding partnership with Xcel Energy engineer Eduardo Ramirez Bettoni later, she is now an […]

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The Importance of a Robust Arc Flash Electrical Safety Program

Arc flash is a type of uncontrolled electrical discharge that occurs when an electric current strays from its intended path and travels through the air from one conductor to another. They most often occur in electricity and power plants, or any place that uses electrical equipment such as substations and transmission lines. Arc flashes are […]

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7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” In the webinar, the panelists discussed how having a firm grasp on journey science can help personalize the customer experience. […]

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]

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Industry Slant // Bob Vanek Talks Denver, Reverse Logistics, Baseball

Bob Vanek is the chief strategist for Perficient’s supply chain practice. He has more than 20 years of experience managing project delivery across various industries and consulting environments. Denver & Dentists Madeline McDermott: Where were you born? Bob Vanek: Fort Dix, New Jersey. MM: Where did you go after? BV: When I was about six […]

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10 Questions & Answers About Using Virtual Agents for Medical Information Sharing

In our recent webinar, “Improve Medical Product Information Sharing With Virtual Agents,” Prabha Ranganathan, Kari Blaho-Owens, and Nico Frantzen discussed the ways that implementing virtual agents in life sciences companies’ call center operations can help to promote pharmacovigilance and more effectively service customers. Below are some of the questions we answered during the webinar and some that […]

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