Meghan Frederick – Sr. Marketing Manager

As digital experience platforms (DXPs) evolve, Adobe continues to lead the way in embedding artificial intelligence to help organizations deliver more personalized, efficient, and scalable customer experiences. Forrester’s report, The Impact of AI on Digital Experience Platforms, explores how vendors like Adobe are integrating agentic AI and generative AI (GenAI) to streamline experience operations and empower […]

We’re proud to announce that we’ve earned our 8th Adobe specialization in Adobe’s Real-time Customer Data Platform. This milestone reflects our continued commitment to delivering exceptional digital experiences and deepens our already robust Adobe partnership. View our other specializations in the Adobe partner directory. What is Adobe’s Real-time CDP? Real-time Customer Data Platform is a powerful solution […]

As artificial intelligence continues to reshape the digital landscape, organizations are seeking clarity on how to strategically integrate AI into their digital experience platforms (DXPs). In its latest report, The Impact of AI on Digital Experience Platforms, Forrester explores how DXP vendors are embedding AI agents to streamline experience operations and expand toolsets — from copilots […]

In the face of economic uncertainty, shifting buyer expectations, and rapid technological change, manufacturing marketers must evolve to stay competitive. LinkedIn’s 2025 B2B Manufacturing Buyer Research highlights five key trends that define this transformation. By leveraging AI-powered Adobe tools, marketers can meet these challenges head-on and build future-ready brands. Trend 1: Future-Proofing Through Innovation What’s […]

For years, AI in customer service has been synonymous with efficiency. Businesses leaned on AI agents to reduce costs, deflect calls, and automate routine tasks. These agents were designed to streamline operations, not necessarily delight customers. But a new chapter is quickly unfolding. We’re now entering the era of agentic AI with a new generation […]

The rules of digital engagement and SEO are changing fast. As Generative AI platforms and large language models (LLMs) become the go-to tools for information and decision-making, traditional SEO strategies are being upended. Search engines are no longer the only gateway to brand discovery. Increasingly, consumers are turning to AI-powered assistants to ask questions, compare […]

As Generative AI (GenAI) continues to evolve, its promise of speed and scale is capturing the attention of senior executives across industries. According to Adobe’s 2025 Digital Trends Report, 86% of leaders expect GenAI to significantly increase content production both in speed and volume. But for the marketing and customer experience (CX) teams tasked with […]

In Adobe’s 2025 AI and Digital Trends report, one message rings loud and clear: the convergence of marketing and IT is essential to digital success. As AI becomes increasingly embedded in customer experience strategies, marketing and IT leaders must collaborate closely to unlock its full potential. The Rise of Agentic AI One of the most […]

Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]

Adobe has once again been recognized as a Leader in the digital experience platforms (DXP) market in a Gartner® Magic Quadrant™ report. We believe this recognition underscores Adobe’s commitment to customer satisfaction and its ability to deliver comprehensive solutions that meet the evolving needs of businesses across various industries. Adobe’s Position in the Magic Quadrant […]

Our Women in Digital Breakfast is easily our favorite way to kick off the week at Adobe Summit. We brought conference attendees together before the opening keynote to connect with peers and dive into meaningful discussions about the roles women play in an ever-evolving digital landscape. A Morning of Inspiration and Insight The event featured […]

Our Adobe experts are heading to Vegas this month to attend Adobe Summit, connect with industry leaders, and learn about Adobe’s latest innovations. The conference will provide plenty of opportunities to learn how to grow your business and deliver exceptional digital experiences. In the video below, Perficient principals Robert Sumner and Ross Monaghan have identified the […]