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Opticon 2023: An Intersection of Art and Science

Opticon 2023 And Perficient

Optimizely’s Opticon 2023 begins next week on Tuesday, October 10 in sunny San Diego. The 3-day conference promises to explore what Optimizely calls “the intersection of art and science.” Attendees will have the opportunity to experience what happens when the two work in tandem to drive better digital experiences while empowering the people, like you, who create them.

The agenda for the conference is jam-packed. Read on for some of the highlights and an introduction to our team of Optimizely experts.

Opticon 2023 Agenda Highlights

Opticon Opening Keynote with Zoom

Optimizely CEO Alex Atzberger and Chief Product Officer Rupali Jain will guide attendees through the Optimizely roadmap and showcase the latest product developments. They’ll speak alongside Optimizely customer Zoom Video Communications to share real-world use cases for how they’re approaching business transformation using a digital-first approach.

Breakout Sessions and Workshops

Attendees will have access to more than 35 breakout sessions featuring exclusive guest speakers, practical tutorials, innovative strategies, and everything in between. Plus, workshops hosted by Optimizely’s Strategy & Value Consulting team will be available to help elevate your skills, uncover hidden insights, and master the tools that empower you to maximize the power of Optimizely software.

Learn about our Optimizely Experimentation services and capabilities.

Meet Our Team at Opticon 2023

Meet Us At Opticon 2023

Our team of Optimizely experts is excited to be on-site at Opticon 2023 and looks forward to connecting with attendees.

Lisa Hunter will be attending her first Opticon since the company’s merger. “This will be an Opticon to remember! I’m excited to hear more about the latest AI capabilities and what’s coming soon,” Lisa said. “Optimizely is taking a holistic approach to AI that I find refreshingly marketer-centric, with the priority on helping marketers get work done more efficiently and boost effectiveness – from better-performing content, higher experiment velocity, more accurately targeted personalization, and so much more. I’m eager to dig deeper into how Optimizely is bringing these new capabilities together in a way that makes sense for marketers’ work. And, of course, I can’t wait to see what innovations they unveil at the event!” 

Learn more about our team and get connected!

We look forward to seeing you there!

Our Optimizely Practice

Perficient colleagues within our award-winning Optimizely team bring years of experience and vast knowledge to the practice and our clients. Our team consists of six OMVPs and more than 75 Optimizely experts. We’re proud to have been named Optimizely’s 2022 Solution Partner of the Year Award winner, which recognizes our team’s extensive Optimizely expertise, and their dedication and commitment to delivering innovative and impactful solutions to the world’s biggest brands.

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Meghan Frederick, Marketing Manager

Meghan Frederick is a Partner Marketing Manager supporting Perficient's Adobe and digital experience partnerships. In her spare time, she enjoys spending time with family and friends, traveling to EDM festivals, and coaching CrossFit.

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