Posts Tagged ‘Adobe Analytics’

Documentation is a crucial part of your analytics implementation. From your Solution Design Reference document to your internal wiki for all resources, making sure that you can write and edit your documentation is key to ensuring a cohesive and thorough understanding of your implementation. With effective documentation, you can: Prevent knowledge gaps among team members […]

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

When it comes to web applications in the digital age, data is essential for making well-informed decisions, particularly when it comes to marketing and user engagement. It is essential to have the proper tools in place in order to track and monitor data analytics efficiently. An open-source browser extension called Omnibug is one such tool […]

It’s A New Year It’s the start of 2023 and as a Platinum Adobe Solution Partner with 6 Specializations in: Adobe Analytics, Adobe Commerce, Adobe Experience Manager Run and Operate, Adobe Experience Manager Sites, Adobe Marketo Engage, and Adobe Target, we are here to help you on your Adobe Journey. We are here to deliver […]

What is Adobe Customer Journey Analytics? Adobe Customer Journey Analytics is an analytics ability that allows you to utilize the power of analysis workspace with data from Adobe experience platform. Adobe Customer Journey Analytics (CJA) is the new and upgraded successor of Adobe analytics. CJA can separate, filter, query, and visualize years’ worth of data, […]

You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]

In my previous post, Locked Down? Learn AEM in April, I talked about how PluralSight’s #FreeApril program gives you access to great training on Adobe Experience Manager. For those of us also working with more than Content Management, #FreeApril provides some great training for you too! PluralSight has great courses on Adobe Analytics and Target […]

Monday evening I was notified by Outlook that it was time for Perficient’s annual pre-Summit dinner, the first time I’ve not been to Las Vegas in March since Summit moved from Salt Lake City. While I am glad that Adobe has taken measures for the safety of our community, colleagues and family, I will miss […]

Adobe has supported CNAME configuration for Adobe Analytics and Adobe Target for some time now, but unfortunately doesn’t provide the same for Launch by Adobe. The latest version of ACS AEM Commons, version 4.4.0, includes a new feature to fetch remote files and serve them via AEM. The primary use case I implemented this feature […]

During Q3 2019, I challenged myself to obtain a few different Adobe Certifications by the end of the year. As the end of the year came-and-went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. The first certification I pursued was the Analytics Business […]

As marketers we work tirelessly to extract meaningful data from our digital experiences, but how often do we actually close the loop? In this blog post, we’ll walk through how to retrieve Adobe Analytics Workspace report data from Adobe Experience Manager using Adobe I/O. Our use case is that we want to prompt the user […]