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7 Ways to Maximize ROI on your Digital Experience Investment

At IBM Amplify 2017, I gave a presentation on 7 ways to maximize ROI on your digital experience investment.  The presentation was geared mostly towards IBM Digital Experience / WebSphere Portal but the concepts apply to virtually any digital experience platform and are aligned with Perficient’s take on Digital Transformation. The presentation is shared below […]

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IBM Named Leader by Forrester for Web Content Management

As a marketing manager, I understand the full importance of content in the buyer’s journey. Depending on where awareness occurs, a customer could either be getting to know the solution I’m promoting, interested in adoption, or curious about the sale. Either way, it’s up to me to provide the information in a compelling, useful, and […]

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Cardinal Health Receives Marketing IMPACT Award for New Website

Through its Healthcare Marketing IMPACT awards, Modern Healthcare and its sister publication Advertising Age have been celebrating the healthcare industry’s best advertising, marketing, promotional and communications campaigns across all media platforms. Perficient client Cardinal Health was recently awarded the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Optimizing the Online Experience Cardinal Health […]

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Is There a Place for "Headless CMS" in Digital Transformation?

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

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Is There a Place for “Headless CMS” in Digital Transformation?

The term “Headless CMS” has come up in the past year and it has started to generate some buzz in the industry.  “Headless CMS” is basically a concept and not a product or technology. But it has potential to help in our digital transformation efforts by making content delivery and marketing more flexible. Traditionally, content management […]

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Perficient at IBM Connect 2016

Living in Chicago means that winter isn’t a surprise; it may come later than expected (this year) or arrive with such fury that it shuts down the city (many years) but it arrives. Although it hasn’t been as consistent as winter, preparing for IBM Connect is something that has been occurring for several decades and […]

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IBM Leadership Alliance 2015 Kicks Off This Week

Today through Friday, I have the opportunity to attend the IBM Leadership Alliance in Boston. The Leadership Alliance will be focused on Mobile, Social, Analytics, Content and Forms as well as Cloud. I am excited to see what IBM is going with products such as Verse, Connections, WebSphere Portal, WebSphere Content Manager and Forms Experience Builder. […]

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Leveraging Digital Experience and Marketing

When we talk about Omni-Channel Marketing, we want to integrate marketing automation tools – campaign management, segmentation, etc – with Digital Experience platforms.  IBM has a complete suite of tools in marketing automation, content analytics and digital experience.  In this session at the IBM Digital Experience Conference, Connie Triassi, Angela Caruso and Bryan Daniel talked […]

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Digital Experience with WebSphere Commerce

This year during the Digital Experience Conference the integration scenarios of Commerce Server has been a hot topic. When integrating with Commerce there are 3 suggested scenarios. Some advantages of utilizing Digital Experience for the Commerce server include: Single environment to author all content for either Portal or Commerce sites. Includes both e-spots and full pages […]

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Richer, More Personalized Customer Experiences for an API Economy

At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the digital disruption that is already underway: […]

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MIT’s Lincoln Lab Creates a Benchmark for Digital Experience

I had the pleasure of sitting through Vishal Chawla’s session Monday morning at IBM’s Digital Experience conference in Atlanta, where he talked about Lincoln Lab’s process of upgrading Portal and Connections. Vishal is the Senior Manager of Technology Innovation and Integration with Lincoln Lab and was the team lead for their upgrade project. Lincoln was […]

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Easily Display Lists in Portal using IBM Digital Data Connector

Thomas Steinhener and Victor Leung from IBM presented a session on the Digital Data Connector.  DDC is an out of the box framework for Portal that is integrated into Web Content Manager.  DDC is an easy way to integrate any XML or JSON data using list rendering profiles.  Caching is built-in to make the application […]

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Using IBM Forms Experience Builder to Create Self Service Apps

At the IBM Digital Experience Conference, Marty Lechleider and Dave Hogan talked about how Blue Cross Blue Shield Tennesee is using IBM Forms Experience Builder (FEB) to create apps in IBM Digital Experience. Marty started with an overview of what’s new in FEB. FEB provides an easy way to build data entry forms using drag […]

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IBM Digital Experience Conference – The Kroger Intranet

The 2015 IBM Digital Experience Conference had a very informative intranet case study by The Kroger Co. delivered by Kroger’s lead developer, Arturo Araya.  The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores, and jewelry stores. They are 24th on the Fortune 100 with 2,625 stores in […]

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IBM Digital Experience Conf: IBM Web Content Manager Patterns

Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience.  Patterns of course are a “canned” way or even best practice for implementing solutions.  There are four themes of patterns they talked about: Better content / component model There are different types of content […]

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Digital Experience Conference: More Than a Name Change

Mark Polly, Director at Perficient, is packing his bags to head out to the renamed Digital Experience Conference next week. In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market.  The market […]

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Are you going to IBM’s Digital Experience Conference?

Next week (July 21, 2014), IBM’s yearly Digital Experience Conference will be in full swing.  In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market.  The market is no longer a “Portal” […]

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Are you going to IBM's Digital Experience Conference?

Next week (July 21, 2014), IBM’s yearly Digital Experience Conference will be in full swing.  In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market.  The market is no longer a “Portal” […]

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Sitecore Rebrands CEP and Partners with MongoDB for Analytics

This past week Sitecore made some announcements regarding their CXM platform.  First up, Sitecore is changing the name of the product from Customer Engagement Platform (CEP) to Sitecore Experience Platform.  I sat through a partner briefing about this and still don’t have a clear picture of why the name change.  But maybe this new name allows […]

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