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Digital Experience

Liferay DXP 7.2 Transforms and Personalizes the Platform

Computer And Tools

Liferay DXP was created with all stakeholders and touchpoints in mind, creating a scalable platform to ensure brand consistency that is easily customizable for developers, marketers, and designers alike. On June 4, 2019, Liferay launched Liferay DXP 7.2 and Liferay Commerce 2.0. The two systems now integrate with one another, thus optimizing the customer experience and creating a seamless journey from start to finish.
So, when it comes to DXP 7.2, what’s new?

Personalized Experiences

Each of your customers is unique, with unique interests and unique needs. A one-size-fits-all approach to experience management isn’t going to cut it. Liferay created DXP 7.2 because they know personalization should be a core feature rather than a separate, add-on application to optimize the customer experience; to achieve this, audience targeting has been moved into the DXP core platform.
With this feature, marketers can now create personalized page experiences for the customer, including adding fragments, navigation updates, and widgets all customized to the appropriate audience, without having to hire developers. What’s more, the advanced segmentation management also integrates with Liferay Analytics Cloud.

Go Headless

Liferay DXP 7.2 gives developers freedom to go headless and create a cleaner omnichannel experience for customers and add content with ease and without limitations. DXP 7.2 can easily power native mobile applications with content and services, websites hosted entirely outside of Liferay DXP and IoT devices.

Streamline Business Operations

Not only will employees benefit from the new platform – your customers’ expectations are more easily met with better workflows, forms, and APIs that reduce bottlenecks and allow for more flexibility to create scalable business applications.
Taking your business to the next level is a terrifying and exhilarating concept that can be made easier by upgrading to Liferay DXP 7.2. As the customer continues to grow and evolve in their digital experience, so must platforms scale with them. To learn more, watch the webinar, Introducing Liferay DXP 7.2: Drive Personalization at Scale.

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Kiley Groves, Marketing Coordinator

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