Through its Healthcare Marketing IMPACT awards, Modern Healthcare and its sister publication Advertising Age have been celebrating the healthcare industry’s best advertising, marketing, promotional and communications campaigns across all media platforms. Perficient client Cardinal Health was recently awarded the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma.
Good UX Means Good Business
In a world where technology is rapidly advancing and user expectations are rising, it’s no longer enough to have an average user experience; to delight your users and surpass your competition you must strive for the exceptional.
Optimizing the Online Experience
Cardinal Health was growing quickly through acquisitions. As business units were added, the content and structure of the external-facing website grew more complex. Perficient was selected to implement the new website design to align with corporate rebranding. Using Adobe Experience Manager (AEM), Perficient constructed, tested and deployed a 1,200-page site that allowed business units to quickly update content without having to go through IT. The new site also enhances customers’ search experience and incorporates analytics to track behaviors. Cardinal Health plans to expand AEM to improve the operations of other business units.
Douglas Manger, Perficient, who manages the Cardinal Health relationship recently discussed the new Cardinal Health website, “Cardinal Health is committed to providing a top-notch experience for their customers and the new website does just that. In addition to delivering an enhanced customer experience the new website creates efficiencies for internal business units and strengthens the Cardinal Health brand.” Manger said.
Congratulations to Cardinal Health and the Perficient team on winning a Healthcare Marketing IMPACT Award.