Posts Tagged ‘roi’

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

While it is important to have a regular cadence of measurement, looking at your yearly impact from marketing efforts helps shed light on bigger behavior trends.

The following is the ninth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. In our previous blog, we highlighted the potential cloud offers as it pertains to making savings and generating revenue. In this blog, we’re going to examine a real-life example of this through […]

The following is the eighth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. So far in this series, we have covered topics such as the innovation cloud brings, cloud security, and disaster recovery in the cloud. In this blog, I want to address an issue […]

A simple ROI calculation can help take the guess work out of future business decisions.

Stuck In Rush Hour A few days ago I was driving home from Atlanta during rush hour and my phone died.  All I could see in front of me were brake lights and red lights.  Not a huge deal, I knew where I wanted to go and I knew how to get there.  But since […]

We all know the importance of measuring ROI and making data-driven decisions. The concept is simple. The execution, on the other hand, is easier said than done. The challenge isn’t a shortage of data. As a marketer, you’re likely sitting on a pile of it. But typically, this data lives all over the place, including […]

How do you know if your marketing efforts are paying off? Traditionally, success in business can be measured by the return on investment (ROI). But social media is a different story. In addition to monetary return, there are several other ways to measure social media ROI. Check out our recent video from Eric Enge and […]

The key to success is putting people first. When companies apply a people-first approach, it pays — literally. Putting that into action can be another story. With only good intentions and no clear strategy, people interested in evolving their business are faced with a painful and often overwhelming task. By starting with the people closest to your […]

Stockholders and executives love to see new tactics followed by bottom-line improvements. But when that happens, is it always a direct cause-and-effect? Would the same improvements happen, in a dynamic and improving marketplace, had you taken no action at all? The ROI of strategic changes in a dynamic market may not accurately reflect the return […]

Are light switches only for turning lights on? Does a chef only cook with salt? With the exception of NASCAR, do drivers only make left-hand turns? Recently, it’s become fashionable for some people outside of user experience (UX) to boil down all of UX to “UI/UX.” Stakeholders are heard saying “Oh yeah, we’ll have our […]

Conversion tracking and measurement for online advertising has evolved significantly over the years, with tools for measuring and attributing conversion data within individual channels, across channels, and more recently, across devices. But how do advertisers with an online advertising presence and a reliance on physical store sales accurately measure the impact of their digital investments? According […]