Posts Tagged ‘DEI in Healthcare’

As new non-COVID-related clinical trials proliferate, the need for effective global decentralized CT management is becoming even more apparent. What is needed, says Dr. Harsha Rajasimha of Perficient’s life sciences technology partner Jeeva Informatics, is to expand the capabilities of validated and human-centric digital technology. Clinical trials in certain common serious diseases are on track […]

Perficient and IBM recently partnered with BWG Connect to conduct a survey of 100+ healthcare professionals exploring technology adoption in the post-pandemic environment. Experts from these organizations joined a roundtable discussion to review what is top of mind for healthcare organizations in 2022 based on the responses to this study. The panel was moderated by […]

Social Determinants of Health (SDOH) and health equity have gained considerable attention in the healthcare community over recent years. It’s easy to recognize that the health of a person is more than their diagnoses, lab results, and broken bones. Health encompasses life outside of the doctor’s office, too. In fact, significant research efforts, funding, and […]

After attending this year’s Healthcare Internet Conference (HCIC) in Las Vegas, the impact that COVID-19 pandemic has had on healthcare organizations is clear — especially in how digital engagement with patient-consumers has changed now and perhaps permanently. Consumer Preference for Virtual Ease Is Here to Stay Across the digital landscape, from the way consumers consumed […]

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]

After months of waiting, we are finally at a point in the pandemic where we can start communicating the availability of effective vaccinations. While this is great news, the complexity of who can get vaccinated first and where is causing a great deal of confusion, particularly for seniors and their caregivers. While the Centers for […]

A year and a half ago I published an updated view of Digital Responsibility as part of our Digital Essentials series. It challenged the notion that digital responsibility starts and ends with data privacy, and introduced the idea of incorporating accessibility, diversity, and inclusion into digital responsibility mandates. While some organizations had started considering these […]

I grew up in the healthcare world watching my mother, a Black nurse for more than 50 years, as she worked in hospitals, nursing homes and other healthcare settings. Now, at 73, my mother works in an assisted living community close to patients at high risk for contracting COVID-19. Once a week, my mother undergoes […]

Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]

We hope you, your family and coworkers are well. This blog is second in a series of tips aimed to strengthen healthcare organizations in practical ways right now. TIP: Communicate to non-English-speaking audiences “We’re all in this together.” That statement has become a standard throughout the COVID-19 pandemic, yet some populations in the U.S. aren’t […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. When you hear “digital responsibility” what comes to mind? If your company thinks […]