In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]
Posts Tagged ‘Data’
Essentials for Your Digital Strategy: Cloud Computing
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Throughout this series, we’ve focused on several principles, strategies, and technological elements we […]
4 Signs Data Accuracy Could Be Impacting Your Marketing Automation Platform
This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly? Data changes instantly and consistently, and if you don’t […]
OLAP and Hadoop: The 4 Differences You Should Know
OLAP and Hadoop are not the same. OLAP is a technology to perform multi-dimensional analytics like reporting and data mining. It has been around since 1970. Hadoop is a technology to perform massive computation on large data. Around since 2002. They can be used together but there are differences when choosing between using Hadoop/MapReduce data […]
Creating a Data Flow Diagram
A data flow diagram (DFD) documents the path data takes throughout your process/system. It is important to document and keep accurate and updated. Part of the value of such a diagram is that it shows where data is crossing a trust boundary. For example, user input (low trust) from a web site crosses a boundary […]
Moving to an Agile “New” Big Data Paradigm
A few years ago, I was in the middle of getting together a conceptual architectural document for a project that required very agile methodologies based on microservices and cross- functional teams. One of the key portions of the architecture involved Hadoop and Spark for both data storage and data processing for the delivery of data […]
Data Strategy at Strata Data Conf New York
It’s no secret that data is a massive asset when it comes to making better business decisions. But gaining the valuable insights required to make those decisions requires quality data that you can trust. And to accomplish this you need a data strategy. Without understanding your business objectives, identifying use cases, knowing how your users […]
Time Travel With Your Data – No Flux Capacitor Required
Have you ever said something like “I wish I could go back when…” maybe it was to re-live an awesome vacation or some funny event. But, if you work with data you’ve probably said that same thing, but not for nearly as pleasant circumstances. Maybe you’ve said it because the data you’ve been importing since […]
Top Considerations for Moving Your Data Warehouse to the Cloud
The blog “5 Ways Your Data Warehouse Is Better In the Cloud” outlined the advantages of running your data warehouse in the cloud. In this blog, we look at the high-level considerations for migrating your data warehouse to the cloud. Building the Business Case for Migrating Your Data Warehouse Many companies facing expensive on-premises product […]
HyperIntelligence at the Disney Data & Analytics Conference
The Disney Data & Analytics Conference at Disney’s Coronado Springs Resort is being held in Orlando, Florida August 20-21, 2019. This conference introduces attendees to the tools and training needed to integrate advanced decision-making techniques into business processes that center on the experience of customers, clients, and guests. One such tool that you’ll find at […]
Why Healthcare is Moving to Cloud: Data Security
The following is the first blog in a series about why healthcare organizations are moving to the cloud. Gone are the days of healthcare organizations wondering if they need to utilize the cloud. They must now decide how to best utilize it. Business and tech leaders report that increasing cloud usage is one of their […]
5 Digital Transformation Interests for IT Service Providers
Gartner predicts a whopping 70% growth in artificial intelligence (AI), while niche vendors such as KenSci and viz.ai are shaking industries with their industry specific intelligence. In addition, software vendors such as Informatica and Microsoft are heavily investing in putting pervasive AI in their own technologies to efficiently use their software for better augmented intelligence […]