Posts Tagged ‘Data’

For the past several years, I have had a video series guiding marketers through accelerated training on Sitecore. While I have moved through fundamental marketing set up over these episodes, I have always promised to take a look at Sitecore’s powerful Path Analyzer. At Perficient, as a Sitecore Platinum Partner, I enjoy the luxury of […]

MicroStrategy World 2020 may be in our rearview, but now is a great time to start taking what we learned from the conference and figuring out how we can apply it throughout the rest of the year. For instance, how we can follow the trends that industry professionals are seeing in the field of analytics. […]

The Sitecore Data Exchange Framework allows for data to be synchronized between two disparate systems, neither of which need to actually be Sitecore. The modeling for the data mapping is handled in the Sitecore content tree, however, the process can involve any two systems you configure. When mapping fields, there is a certain process that […]

A key challenge to making full use of your Patient Satisfaction Survey Data is learning how to integrate it with your EHR data. Having an understanding of a patient’s associated encounters can provide valuable context on the results you receive on a Patient Satisfaction Survey. The challenge oftentimes is having the right data to link […]

First a quick summary of machine learning (ML).  At a high level and simplifying a bit, there are basically two types of ML: Supervised learning – a labeled data set is used to train an ML model to make predictions. The ‘trained’ ML model is then applied against a data set to make the predictions […]

Lately, I’ve worked on a number of CRM projects for clients.  One theme sticks out more than anything else.  It’s that a Customer Relationship Management (CRM) project is not really a CRM project.  Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]

Accessing data insights in a timely manner can be challenging for many organizations. Engaging an insights service provider can help you keep up with quickly evolving technologies and tools. These providers are able to offer end-to-end engagements that connect the dots between data, insights, and execution and accelerate time-to-value. This is an area in which […]

I’m often asked how data and analytics can help to solve key industry problems in healthcare. With that in mind, three key industry issues rise to the top of the list. 1. Cost of Care Delivery The cost of care delivery is at the center of the problems facing the healthcare Industry. Healthcare spending accounts […]

MicroStrategy World 2020 is about a month away, happening February 4-6 in Orlando, FL. Sunny, warm weather and the latest MicroStrategy releases will make for an awesome and exciting, education-packed week. Perficient is proud to be a Silver sponsor of the event this year.  Our experts look forward to meeting you in the expo hall […]

In today’s overwhelmingly digital world, it is increasingly difficult for brands to hone in on website goals and objectives that truly drive their business forward. There can be additional challenges when the business’ website data is not accurately tracked or, in some cases, there is an overwhelming amount of data to filter through. Establishing analytics […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Throughout this series, we’ve focused on several principles, strategies, and technological elements we […]

This is the first post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy. How clean is the data in your marketing automation platform? It is likely you cleaned at some point, but are you cleaning it regularly?  Data changes instantly and consistently, and if you don’t […]