Posts Tagged ‘customer experience’

Perficient’s Director of Commerce Strategy Justin Racine was recently named one of CMSWire’s Contributors of the Year. CMSWire is one of the leading communities of CX professionals, whose goal is to advance its members via high-impact knowledge. The Contributor of the Year recognition is awarded to authors whose articles greatly resonated with the CMSWire community […]

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

Project go-lives can be intense and take hours or even days. Following a detailed plan can streamline your go-live to help avoid a rollback and allow everyone to shut their computers as quickly as possible. Let’s discuss how to create a solid Cutover Plan to set yourself up for success.  Why a Cutover Plan?  First, the […]

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]

Justin Racine, Director of Commerce Strategy, recently published his article, Does headless commerce have a home in your B2B ecommerce?, in Digital Commerce 360’s blog. Racine discusses how headless commerce can provide an intuitive B2B commerce experience for your customers and their consistently changing expectations. Headless Commerce is good for Commerce, but is it For […]

Hurricane Ian slammed into Florida’s gulf coast and Georgetown, South Carolina, on September 28, leaving countless businesses and homes — if not wholly destroyed — drowned with flood water and without power. The Insurance Information Institute, an industry-funded research group, estimates that Ian has caused at least $30 billion in damage. Now that the storm […]

In this episode, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. We’d love to get your feedback on a “white noise” […]

This blog marks Part 1 of our Embedded Finance Blog Series and will introduce the overarching concept of embedded finance, setting us up to discuss embedded payments, embedded lending, and embedded insurance (all of which fall under the embedded finance umbrella) in future blogs. Embedded finance is the “embedding” of payment or banking software into […]

Dashboard is a customized screen to give you a high-level snapshot of everything happening in Jira. Dashboards in Jira are made up of small configurable blocks called gadgets (Introduction, Projects, Assigned to Me, and Activity Stream). We can create multiple dashboards for different projects OR one single dashboard that spans all the work we’re involved with. How […]

When considering a customer’s purchase experience, how many things could possibly go wrong? In truth, there are endless possibilities. On the other hand, how many simple things can you implement to ensure a positive customer experience? In my previous blog articles, I discussed Perficient’s “Now, New, and Next” framework. Today, I’ll share different tactics, features, […]

You must have heard “Practice makes a Man Perfect” quite a lot and it can be summed up to this one word, i.e., “CONSISTENT”. Make JIRA part of your daily routine spicing it with JIRA Best Practices. Be a JIRA – Novice to Pro User! Yes, this blog is that easy!! Why make JIRA a […]