Customer Experience and Design

Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without any roadblocks, especially […]

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I Don’t Want Another App, I Just Want My Stuff. A Product Owner Faux Pas?

New data is available to show that the major carriers (UPS, FedEx and USPS)  generally performed well compared to last year which is surprising given over 2 million packages still missed their Christmas delivery window.  Perhaps as a response to all of the delays, a new crop of apps have appeared that “help” customers aggregate […]

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers. Below […]

Perficient, DTE Energy, and Non-Profit Client Win Respective Creative Awards

One award is exciting, but bringing home two awards is out of this world! We are excited to announce that DTE Energy’s Interactive, Energy Efficient Home, and a nonprofit private client have won silver and bronze (respectively) at this year’s Creativity International Design Awards. The Creativity International Design Awards is active in recognizing exceptional design […]

Personalization

6 Steps FSIs Can Take Now to Achieve End-to-End Personalization

Previously, I described the benefits of personalization and outlined the changes a company should make to successfully implement a personalization program. Today, I will outline what companies should be doing right now to prepare. While many financial institutions are conceptually “on board” and heavily investing in various facets of customer intelligence, the “Netflix” of banking […]

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AEM Customization: Show Unpublished Reference Alert for Content Path

Have you ever noticed that while authoring an AEM component, the component dialog box does not provide any hints or alerts for if the selected content path is published or not? This is a confusing scenario for AEM authors, especially when setting or choosing the content path in the component dialog for pathfield and xffield […]

Personalization

Personalization in Financial Services Works, but Changes Will Be Required

My previous blog analyzed customer intelligence and the benefits it provides. This blog will show the benefits of personalization and outline what’s required to implement a personalization program. Financial services companies that have implemented personalization report positive results, including: 60% increase in revenue per customer 81% increase in customer retention 87% increase in customer engagement […]

Customer Intelligence

The Rise of Customer Intelligence in Financial Services

My last blog dove into the customer data management challenges financial companies might encounter when starting the personalization journey. Today, I’ll address customer intelligence and the benefits it provides. Personalization requires a solid data management and analysis foundation, and financial services companies are starting to leverage customer intelligence platforms to collect, analyze, and contextualize vast […]

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Customer Data Management Challenges in Financial Services

Previously, I discussed personalization’s future in financial services. Today, I will dive into the customer data management challenges financial companies might encounter when starting their personalization journey. Data management in any financial services firm is complex. It needs to address integrating identifiers across available touchpoints and devices, customer preferences and interests, data sources that include […]

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[Guide] Why Personalization Is the Future of Financial Services

“The future of banking is going to be very personalized — one to one. Banks need to become more relevant in the moment for a consumer who has a particular problem. The power of data and artificial intelligence can help us do that.” Lisa Frazier, Head of the Wells Fargo Innovation Group Personalization is the […]

Rise in Synthetic Experiences

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

eHealthcare Leadership Awards 2020 Winner

3 Perficient Healthcare Projects Awarded for Consumer-Centric Excellence

Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]

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