Customer Experience and Design

Customer Intelligence

The Rise of Customer Intelligence in Financial Services

My last blog dove into the customer data management challenges financial companies might encounter when starting the personalization journey. Today, I’ll address customer intelligence and the benefits it provides. Personalization requires a solid data management and analysis foundation, and financial services companies are starting to leverage customer intelligence platforms to collect, analyze, and contextualize vast […]

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Customer Data Management Challenges in Financial Services

Previously, I discussed personalization’s future in financial services. Today, I will dive into the customer data management challenges financial companies might encounter when starting their personalization journey. Data management in any financial services firm is complex. It needs to address integrating identifiers across available touchpoints and devices, customer preferences and interests, data sources that include […]

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[Guide] Why Personalization Is the Future of Financial Services

“The future of banking is going to be very personalized — one to one. Banks need to become more relevant in the moment for a consumer who has a particular problem. The power of data and artificial intelligence can help us do that.” Lisa Frazier, Head of the Wells Fargo Innovation Group Personalization is the […]

Rise in Synthetic Experiences

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

eHealthcare Leadership Awards 2020 Winner

3 Perficient Healthcare Projects Awarded for Consumer-Centric Excellence

Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]

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What Quibi’s Flameout Teaches Us about Behavior Change

The mobile TV platform seemed to have it all. Why did it lose everything? Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. In its brief run, Quibi burned through $1.7 billion of investor goodwill, flubbed a turn on the Super Bowl ad stage and […]

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Vlocity CPQ in a Nutshell

Imagine you are the owner of a company that sells electrical products. With Salesforce CRM, your marketing team was able to gather more and more customers. But you notice that the sales team is taking a much longer time to close sales. The sales team uses traditional methods; spending too much time filling out Excel […]

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Survive and Thrive During the 2020 Holiday Shopping Season: 3 Digital Commerce Trends to Act On Now

It’s hard to believe that the 2020 holiday shopping season is almost upon us, and it’s likely to be unlike any other holiday season we’ve seen to date. It goes without saying that this year will be different in the midst of the COVID-19 crisis, and you already know the impact the pandemic has had […]

What Businesses Should Expect for Commerce This Holiday Season

Before we could blink, summer ended, and the holiday season is now just around the corner. The COVID-19 pandemic has already impacted several facets of digital commerce, and many businesses will have to make certain adjustments as holiday spend continues to move online. Here are some tips that will prepare your business for the digital […]

The Benefits of Utilizing a Progressive Web Application in Digital Commerce

A progressive web application (PWA) is a software application built with HTML, CSS, and JavaScript to run within and depend on a standards-compliant web browser. PWAs exploit their reliance on these browsers to overcome conventional web browsers application development challenges, such as browser-compatibility and feature availability. There is a tremendous opportunity for a unified and […]

Perficient and DTE Energy Bring Home Two More Wins for Interactive Virtual Home

Prepare yourself for this incredible news! We are excited to announce our W3 Gold Winner Award and Gold Winner MUSE Creative Award for DTE Interactive Virtual Home. This microsite educates consumers on how to save energy for their homes on a completely new level. The W3 Awards is a major web competition judged by the Academy […]

Signal 2020 virtual

Signal 2020: Thoughts and Takeaways

It’s the week after Signal 2020, Twilio’s annual developer conference. I wanted to recap some key announcements and impressions from various sessions and product news. After several attempts to schedule due to the pandemic, Signal re-invented itself this year as a completely virtual experience. I was fortunately enough to be asked to speak at a […]

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