Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]
Strategy and Transformation
Prepping for Product Information Management (PIM) Implementation
Maintaining data is not a new challenge. It’s complex when you want to succeed in the market and want to get ahead of your competitors. The eCommerce market is expected to grow further in coming years, making data management a crucial factor. This post is a quick guide that will help you not just to […]
Google’s Search Quality Guidelines Matter. Here’s Why.
What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]
Six Trends Moving the Needle in Customer Care: Self-Service
Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #3: Self-Service Increases Customer Engagement Interactive voice response (IVR) systems in the 1990s provided a cost-efficient way […]
Agile For Programmers: A Streamlined Guide to Meetings
Agile is a data-driven, streamlined project management process designed to minimize distractions while still providing multiple opportunities to check and adjust the course of development. If done correctly, it can allow for long-term project plans that are accurate and resilient to changes. Unfortunately, “Agile” is a trendy project management term that project managers and leadership […]
Could a Digital Transformation Have Saved Payless ShoeSource?
More people are opting to shop online rather than in stores. This trend comes from the ease and convenience of online shopping. At the click of a button, many consumer goods can be delivered within a week. This, alone, grabs the attention of consumers because it doesn’t interfere with their routine. Recently Payless ShoeSource filed […]
Digital Business Transformation is More Than APIM
Every business is a digital business. Enterprises today have embarked on API Strategies and leveraging API Management products. But, are they just focused on IT or have they truly started to evolve their business interactions? Legacy gateways were invaluable when connection systems but the digital business needs an outside in approach. As you can see […]
User Discovery Experience is Vital to SEO. Here’s Why.
If people aren’t searching for you, how do they find you? Today, Google is more than just a search engine, but rather an entity to help users discover sites they didn’t even know they were looking for. The question is: are you worth discovering? Check out our recent video from Eric Enge and Mark Traphagen, […]
Essentials for Your Digital Strategy: A Brand-Owned Data Loop
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Great digital experiences depend on how well organizations understand customers’ needs. Site analytics, […]
Power BI + Azure Data Lake = Velocity & Scale to Your Analytics
Context – Bring data together from various web, cloud and on-premise data sources and rapidly drive insights. The biggest challenge Business Analysts and BI developers have is the need to ingest and process medium to large data sets on a regular basis. They spend the most time gathering the data rather than analyzing the data. […]
Who’s the Expert in Digital Trends? Your Customer.
It’s the beginning of the year and there is no shortage of “Top Digital Trends” articles describing all the ways organizations need to be heads up to the next big thing in digital if they don’t want their expenses to increase and profits shrink. These articles are full of valuable information. Some of it may […]
Perficient Recognized for Twilio Flex Success on Earnings Call
Twilio held their Q4 2018 earnings call earlier this week. No surprise, the company finished their fiscal 2018 on a strong note. Significant revenue gains were propelled by continued growth from both Twilio’s core voice and messaging products, as well as the company’s continued focus on delivering an omni-channel customer engagement platform. Twilio Co-Founder and […]