Digital Transformation

Digital Business Transformation is More Than APIM

Every business is a digital business.

Enterprises today have embarked on API Strategies and leveraging API Management products.  But, are they just focused on IT or have they truly started to evolve their business interactions?

Legacy gateways were invaluable when connection systems but the digital business needs an outside in approach.

Digital Business More than APIM

As you can see technology is just a small part of the company wide transformation that required.

Organizational Changes

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

Get the Guide

Let’s face it, a transformation is just lip service if the company doesn’t establish Chief Data (CDO) and Chief Information Security Officers (CISO) and, even better, a Chief Digital Information Officer (CDIO).  These actions help raise the awareness of the value of data and the transformation at hand.

Outside In

Claiming “mission accomplished” by connecting two systems/applications is a fallacy.  IT starts to change to look outside in with a target audience’s experience being front and center from requirements to delivery.

Center For Enablement/Excellence

Standing up an organization to help teams operate within a sandbox helps enforce governance while allowing teams to execute in independence.  This group also helps define the boundaries of such a sandbox and the near term goals when it comes to avoiding redundancy while allowing nimble self-reliant teams.

Bimodal IT

While this is an IT operations concern, it is imperative that the business understands how this change affects customers and partners. Time To Value (TTV) decreases when the partners participate in the iterative development of new offerings.  The traditional ‘Big Bang’ integration at major milestones was always painful. These iterations guide the business in delivering capabilities that are immediately validated and leveraged by partners.


The enterprise sees value in new types of partners (boutique and independent) that want to consume the products.  Moreover, these digital products are the ones that extend the reach of the enterprise from the smallest of partners that is delivering a niche service to a captive, and possibly high value, target audience.

Of course, internal teams and the large enterprise partners see value in consuming different products and abide by the regulatory requirements of consuming those services and capabilities.

Target Audience

One of the critical changes in such digital transformation is the new awareness that employees can benefit from the transformation.  B2B, B2B2C, and B2C are well understood by the enterprise, while the new business to employee (B2E) applications deliver operational gains or improve employee satisfaction.

Getting started

Talk to us about a Quick Start Review(QSR) and the process to help your enterprise on its digital transformation!

About the Author

Sr. Solution Architect, APIMC | Apigee

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