Strategy and Transformation

With many years of experience being coached and observing all types of youth, high school and college coaches, I identified some key points that I apply to my work life in management consulting. Sports are a big part of my life, and the lives of my kids. I was a swimmer and a water polo […]

Brendan Witcher, VP and Principal Analyst from Forrester talked about relevance and individuality as the key to personalization. He went into depth on how individualization is the new bar for relevance. The digital buyer is mythical. In fact, buyers experience brands in digital and real-life experience. You can no longer compare yourself to your competitor, […]

At Coveo Impact 2019, Vincent Bernard from Coveo presented about the use of Coveo Cloud to maximize the value of relevance on a website. 3 Main Ingredients for a Good Search Experience Vincent described three main ingredients or best practices for web site search that all work together: Machine Learning Query Suggest – not just […]

From ambitious startup to formidable force, Perficient has come a long way in the past 20 years, and our performance and momentum have never been stronger. We held our initial public offering on July 29, 1999 – at the time with only 19 employees. On May 22, our executive team celebrated our 20th year on […]

Louis Tetu, Chairman, and CEO of Coveo kicked off Coveo Impact 2019, which is their annual conference. Louis started by claiming that being “digital” is not enough. Companies need to transform to be more Relevant. An irrelevant experience will cause people to look elsewhere, because 76% of consumers are willing to switch to a better […]

Digital transformation has been a hot topic for over 8+ years, yet organizations are still struggling with the concept. Alignment and communication are key to taking advantage of the new opportunities that technology provides.

Many organizations face cultural inertia against IT modernization. Companies typically treat IT as a cost center because of a history of expensive programs with cost overruns and missed deadlines. In a recent IDG survey, 64 percent of respondents cited outdated/legacy IT infrastructure among their top barriers to IT transformation. Therefore, implementing IT modernization strategies has […]

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

This is the next installment in a series of blogs on the subject of Cloud Transformation. When an organization transitions to cloud technology, it will often change the way that organization thinks about IT solutions. Cloud technology allows an organization to operate in more of an experimental/disposable way. This freedom allows an organization to “try […]

As Digital Marketers we are bloated with options for tools and processes and have bloated backsides from sitting at desks all day long. Over the past 3 years I have lost and kept off 80 lbs and have led multiple end-to-end digital marketing transformations. I can safely say I’m a bit of an authority on […]

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

Helping Blue Cross Blue Shield Companies Win in the Market This year’s NASCO conference, Converge 2019, will kick-off June 3-6, 2019. This conference will be centered on where collaboration, innovation, and technology intersect. NASCO is a Blue-owned organization, dedicated to helping Blue Cross Blue Shield (BCBS) health plans across the nation build a better healthcare […]