Mobile

Many web developers had been dreaming about including JavaScript in AMP pages as the natural form of AMP bans JavaScript. Now it looks like their dream has come true. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to explain why Google now allows third-party JavaScript in AMP and […]

Modern businesses must invest in eCommerce to keep up with their competition. Over the last several years we have seen a drastic increase in B2C eCommerce sales, and many of those orders are placed on a mobile device such as a smartphone or tablet. These days, it’s easy for a person who sees an advertisement […]

Implementing Google AMP can be a challenging task for many web developers. Great news! Google is working on a project that allows non-AMP pages to be treated like AMP Pages. In this episode of the award-winning Here’s Why digital marketing video series, Ben Morss joins Eric Enge to give some insights on the work Google has been […]

Access to business analytics is key to the success of almost every business operation. There are several challenges though that hinder business owners from accessing up-to-date and reliable information. Here are some of the challenges that the lines of business typically encounter in their day-to-day operations: Information is distributed across several applications and systems Reliance […]

Website developers have seen some problems with analytics in AMP pages where bounce rate is high and there are artificially higher user and session counts. Now these problems have been solved, as Google has developed AMP Linker to help developers get accurate traffic reports. In this episode of the award-winning Here’s Why digital marketing video series, we […]

Perficient is a global consulting company that provides consulting services for digital transformation. Within the cloud computing space, our core competencies are in strategic planning, workload modernization and migration, pipeline automation, and big data. What Does the Cloud Team at Perficient Do? “Our team helps clients leverage cloud technologies from strategic planning through implementation for […]

Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them.  Don’t miss a single episode […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Technology is infused in every part of our lives and is only becoming […]

In the past, call centers worked like this: A customer with an issue would phone into a support line, never knowing how long they’d be on hold for. It could take multiple calls to resolve the issue, creating a less-than-ideal experience for the caller. In today’s digital-first world, the traditional call center is undergoing a […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Mobile technology – and the role it plays in our lives – continues […]

The number of wearable users in the US is predicted to reach predicted to reach 67 million, more than 25% of the adult population, by 2022. Wearable technology is expanding beyond the realm of fitness trackers and smartwatches, creating new opportunities for brands to reach their customers and improve day-to-day tasks. To stay on top […]

Augmented/mixed reality (AR/MR) is the talk of the tech industry, but many traditional AR and MR experiences are trapped on expensive headsets or single-user screens, keeping the technology from reaching its true potential. “In the evolution of the AR/MR medium, it’s important that we continue to experiment and think about mixed reality in creative and […]