Mobile

When considering a customer’s purchase experience, how many things could possibly go wrong? In truth, there are endless possibilities. On the other hand, how many simple things can you implement to ensure a positive customer experience? In my previous blog articles, I discussed Perficient’s “Now, New, and Next” framework. Today, I’ll share different tactics, features, […]

In today’s contemporary world, mobile app development is evolving and progressing, giving mobile apps a gradual but steady makeover. All mobile applications are not developed the same way. There are many different ways of developing mobile applications in today’s market like native platforms, web, progressive web apps (PWAs), cross-platform app development, etc.  When creating native […]

Have you ever wondered how wonderful it would be if things like switching on lights, opening the doors, email replies, etc. which we require in day-to-day life become automated? Life would become easier, and humans will be able to take out time for themselves. Well, this is now possible thanks to AI and IoT. So, […]

Last week, Perficient’s Mobile and Modern Web Group held a virtual roundtable to discuss user-centric mobile product management and why putting users first is the first step in successful innovation and growth. The roundtable entitled, “Reframing Your Mobile Experience for Product Success”, featured an incredible lineup of mobile product experts from a wide range of […]

These days more and more people are turning toward mobile phones for their internet consumption. In fact, as of the last quarter of 2021, about 54% of all global web traffic comes from mobile devices and it is only going to go up from there. Because of this upward trend in mobile internet usage more […]

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard.  While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. I’ve long advocated that personalization […]

For companies building and managing consumer-facing mobile apps, understanding the connection between brand experiences, your mobile app experience, and your ability to build positive brand equity is crucial. Your Brand Experience Your app is your brand. When users download and install your mobile app, they’re establishing a straight line between the experience they have in […]

Want to Tantalize your Audience with an Amuse-Bouche of your Mobile App? Wait, what’s an amuse-bouche? It’s a single-bite appetizer that translates to “mouth amuser.” It serves as an incredible preview of what’s to come in your course meal. Apple App Clips and Google Instant Apps can serve as your digital amuse-bouche. It can serve […]

Mobile Apps are entering a stage of maturity to the point of ubiquity. A comprehensive approach is needed to meet the rapid shifts in consumer behaviors and the underlying technology that drives these experiences. As the mobile ecosystem matures and new capabilities emerge, user expectations have never been higher. Let’s recap the past year in […]

Bank of America is ready to compete with Venmo by introducing a Zelle widget. The Zelle widget can be added to the home screen of a mobile device, similar to a weather widget, so that bank customers can send money. While the widget eliminates the need to open BofA’s mobile banking app, users must have […]

Creating a seamless, intuitive digital experience across all devices is vital to attracting and retaining users in the increasingly competitive modern application landscape. In All In This Together: Make The Right Call When Deciding To Integrate Mobile And Web Development, Forrester examines “what’s possible today on the mobile web — and what isn’t.” According to […]

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]