When the COVID-19 pandemic struck, the reality quickly became apparent that many healthcare organizations were ill-equipped to fight the COVID-19 battle. Healthcare has been stretched to new limits in inpatient volume, equipment shortages, and the sheer number of calls, emails, and inquiries coming from the patients/members, media, and government. So what has helped healthcare clients […]
Digital Marketing
How to Boost Up Your On-Site Search with a Product Experience Page
On-site search is often a component that often gets overlooked because it can be complicated and challenging to tweak and tune this element of your site with ease. However, before jumping in to set priorities for boosting specific terms, which could lead to negative consequences elsewhere on your website, I recommend looking at product data to enhance your on-site search. Product data is vital to the […]
Why Enterprise SEO Is Different – Here’s Why #246
Large brands usually have a great offline presence. But does this get carried over online? Would these large brands need to do SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and John Dietrich explain how SEO is different for larger brands and what the keys to success are. Don’t […]
The Fifth Key Commitment of Revenue Resilience – We Need Hospitals to Learn
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the […]
The Fourth Key Commitment of Revenue Resilience – We Need Hospitals to Adapt
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]
[Guide] Digital Health Jump Starts: Build Payor/Provider Resilience During COVID-19
COVID-19 appears certain to be a long-term challenge, with successive, overlapping waves of surge and retreat. Healthcare providers and payors remain immersed in the pandemic. Deaths and hospital admissions are well above normal levels, requiring emergency response measures to manage and care for thousands of patients. Many questions, nuanced by geographic and demographic considerations remain: […]
Why Google Uses Machine Learning – Here’s Why #245
Machine learning is always a hot topic in the search community, and there is still confusion on how and why Google uses machine learning in their search algorithms. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Jessica Peck explain why you need to understand how Google uses machine learning. […]
The Third Key Commitment of Revenue Resilience – We Need Hospitals to Be Digitally Engaged
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]
Handshake Search Connector Framework Product Introduction Video
Enjoy this product introduction video, with some of the first views of the Handshake User Interface and introduction to the featureset. Don’t be limited by what you can crawl out of the box. Handshake puts your content at your users’ fingertips. For more information, contact search@perficient.com
The Secrets Behind Marketo and Salesforce’s Complicated Relationship
It is no secret that the key to marketing and sales alignment is a solid technical foundation and internal understanding of how your systems will communicate. In fact, a Forbes article noted, “According to Salesforce (registration required), 67% of marketing leaders rely on marketing automation and 21% plan to implement a new marketing automation platform in the year […]
The Second Key Commitment of Revenue Resilience – Creating a Pluralistic Clinical Operating Model
Series Authors: Tom Kiesau, Dr. Sam Bhatia, Paul Griffiths This series explores the uncomfortable reality that this adaptation will likely span a longer period of time than the authors believe has been widely expected. Three leading organizations — Salesforce, Perficient, and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to […]
Why You Need to Care about Voice as an Input Medium – Here’s Why #244
Search industry has been talking about the hype of voice search for years. But what actually is the reality of voice usage today? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some insights from our fourth annual survey of voice usage and predicts when the voice revolution will actually […]