Since Sitecore Content Hub emerged, a lot of content marketers, including myself, wanted to learn more about the new addition to the Sitecore family. The combination of Digital Asset Management (DAM), Product Content Management (PCM), Content Marketing Platform (CMP) and Marketing Resource Management (MRM) tools certainly sounds like a great source of truth. One that […]
Digital Marketing
[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?
Listen Now! In Episode 5 of the What If? So What? podcast, we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Click The Player To Listen to Episode 5 Now Subscribe and Don’t Miss […]
The Senior Executive’s Guide to Site Migrations – Step 4 of 4: Run
This video is the fourth in a series of videos designed to help you execute a successful site migration project. If you missed the other videos, watch them now: Step 1: Plan, Step 2: Build, Step 3: Launch. Your new site is finally live after months or years of planning and building. You can relax […]
Hip On HIPAA: How Do We Deliver Better Front-End Experiences
The other day a question came up on what extra due diligence do we need to do as we adhere to HIPAA compliance requirements. My first thought was that, of course, we do comply by embracing that extra due diligence in everything we deliver. But of course, the devil is in the details. Those details […]
The Senior Executive’s Guide to Site Migrations – Step 3 of 4: Launch
This video is the third in a series of videos designed to help you execute a successful site migration project. If you missed the other videos, watch them now: Step 1: Plan, Step 2: Build. A site migration requires a significant monetary and time investment, so when it’s time to launch, it’s crucial that it […]
The Senior Executive’s Guide to Site Migrations – Step 2 of 4: Build
This video is the second in a series of videos designed to help you execute a successful site migration project. If you missed the first video in this series, watch it now: Step 1: Plan. Extensive planning is critical to the success of your site migration project. But, once you have a plan, what’s next? […]
Salesforce Marketing Cloud: Introduction to Email Studio 102
In the previous blog, we discussed the basics of Email Studio in the Salesforce Marketing Cloud. We have covered: Content creation Subscriber behavior various methods of creating lists data extensions importing all the elements required for enticing emails for different subscribers In this segment, we will see: A/B testing Interactions and Tracing of the emails […]
The History Behind Google’s Page Experience Signal and Where It May Be Going Next
In May 2021, Google is rolling out the Page Experience ranking signal. It combines the existing mobile-friendly, safe-browsing, https, and intrusive interstitials signals with the new Core Web Vitals (CWV) signal that includes: Largest Contentful Paint. First Input Delay. Cumulative Layout Shift (a form page speed metric). The Page Experience signal is a milestone in […]
The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan
This video is the first in a series of videos designed to help you execute a successful site migration project. A site migration requires a significant monetary and time investment, so it’s important that it’s done right and drives business growth. In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, […]
Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns
Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” We can all agree that the most impactful messages need to come at the right time. The challenge is […]
Why Studying the Past of Digital Marketing is Important – Here’s Why #260
Digital marketing has been part of marketing programs for decades. Perficient’s Eric Enge got started in the industry right at the beginning, roughly 30 years ago. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can […]
What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)
Part 3: Delivering on Expectations Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the wrap-up to this three-part series. Our story so far has explored the gap […]