Personalization

Modular Omni-channel Marketing Content: A Game Changer for Personalization Campaigns

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Technical Marketers running personalization campaigns need content. Images, pull quotes, slugs, call-to-actions, short and long form videos, infographics, and polls all may be needed when building relevant and engaging experiences. However, tracking down content that is useful, relevant, and the right size and shape is difficult. More difficult is finding the right content for the designed experience. All this results in significant extra effort. There must be a better way.

Enter: Experience Fragments

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Content for Everyone

Companies that can quickly and consistently meet the demands of consumers are thriving in an era of infinite content. Learn about how to build fluid experiences for your omnichannel customers.

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Adobe Experience Manager allows the delivery of Omni-Channel content by using a technology called Experience Fragments. Experience Fragments are groups of rich, templated content that can be used across systems and channels. For example, Experience Fragments allows the marketer to build content and publish that same content to a web page, mobile app screen, and display ad.

In addition, Experience fragments have more advanced uses. By using experience fragments, Marketers can distribute content to run personalized campaigns. Marketers start by building a “hot spot” on the page or app, and then push contextual content based on what the organization understands is relevant to that visitor. At Perficient, we understand that content strategy often dictates Marketing strategy, and have a team of experts dedicated to scaling content for the largest organizations in the world.

Ready to get started with Modular Content Personalization? Contact us Below!

About the Author

Jordan Kanter is an Adobe Multi-Solution Architect at Perficient. With over a decade of experience in digital, he has helped leading brands such as TD Ameritrade, Fidelity, The Hartford, United Airlines, Intercontinental Hotels Group, and Hyundai to drive ROI across channels.

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