Content Marketing

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]

As businesses strive to stay ahead in today’s competitive market, innovation and creativity have become crucial elements of success. However, the traditional process of content creation can be time-consuming and resource-intensive, leaving little room for experimentation and innovation. This is where Artificial Intelligence comes in. Generative AI is a groundbreaking technology that is transforming the […]

To make your website easy to navigate, menus arblogucial. Links are provided on menus to aid with navigation. Using the Drupal menu, you can add, remove, and rename menus and items. We’ll look at creating menus in Drupal in this blog. Easy Procedures to Construct Menus in Drupal Step 1: Click Structure, as displayed on the […]

Optimizely Content Delivery API To build Optimizely pages and blocks on a website, we use C# MVC razor helpers in the Optimizely Content Management System (CMS). Now, we can utilize CMS in a headless manner using the Optimizely Content Delivery API, meaning that all pages and blocks are produced by reading JSON data returned from […]

Previously I presented a common situation where an engineering team might push for Headless AEM and covered why, in my opinion, a Hybrid solution is a better approach.  I discussed how Content Fragments, Experience Fragments, and Sling Model Exporters are used in combination to deliver the Headless side of the AEM experience.  In case you […]

It’s not uncommon when facing a new problem, to fall back on a tried-and-true solution.  Then, suddenly remember why the team moved off of that solution in the first place.  Recently, I’ve seen this trend with engineering teams and a desire for multichannel content. A Common Case for Headless Content on AEM Let’s set the […]

Whenever you create an AEM component that can be authored, it will normally display an edit toolbar that allows an author to configure it. The toolbar typically consists of edit actions such as Edit, Cut, Copy, Paste, and Delete.  However, there may be times when you want to limit those options.  What if you only […]

Many projects need to import data. I have found it to be a painful process every time. Each import is custom and requires custom code. There are parts of the process that are the same each time (connecting with source data, reading data, creating a new item, avoiding duplicates, updating existing items). I wanted to […]

Introduction Custom fields are a powerful tool for extending functionality and improving ease of use. This article will explore creating, organizing, and implementing custom JavaScript Sitecore fields with an iframe. By using an iframe to load a separate HTML document, you can cleanly contain all of the necessary CSS, JavaScript, and HTML files. We’ll walk […]

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s […]

The life cycle of an AEM implementation involves code development and deployment, content authoring, server maintenance, AEM Service Pack upgrades, and rare disaster recovery. DevOps operation involves meticulous planning and execution. One of the planning and execution steps is communicating to stakeholders and AEM users, especially authors, about maintenance activity. This will help prevent the authors […]