Content Marketing

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]

In my previous post in this mini-series, I went over the creation of the Simple Workflow and its states. In this post, we will go over how to automatically place Sitecore items into the Draft state upon creation. We will cover two approaches to implementing this: setting the Draft state in the Standard Values of […]

Now that we have covered what a workflow is in Sitecore, let’s jump into configuring workflow states in a custom workflow. Again, the number of workflow states you need is entirely up to the requirements of your business process for getting content approved. This post will walk through the creation of a simple workflow. This […]

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

You or your company have chosen to use Sitecore as your CMS of choice. Hooray you made a good decision! Making new pages for your site is easy! It’s truly the bread and butter of using Sitecore: ease of content creation. Simply create a page, populate it with components, and then publish. Ta da! It’s […]

When deleting a Sitecore item with many descendants, I get nervous if the operation times out. How much actually got deleted? Was the deletion successful? Instead of continuously re-trying to delete the item, I wrote up a simple PowerShell script that will inform you line by line what items are getting deleted successfully. Printed out […]

Earlier this summer, Instagram started testing a new feature by adding in a shopping icon, replacing the legacy activity feed icon. I have yet to see this feature on my personal Instagram account until this morning. While Instagram has recently released its new “reels” feature, this new step to replace the activity feed with the […]

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

Level Up Your Presentations with Impactful Graphs This post is the third in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. Graphs: companies love ‘em, clients are less enthused. Graphs and charts can be great ways to convey crucial data… when they’re used properly. However, it’s easy for companies to […]

Consumerism has reached critical mass in healthcare. Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business […]

People have been talking about content marketing for years. Creating web pages that generate leads and help move clients through the buyer’s journey can produce bottom-line results and be more cost-effective than advertising or other paid methods. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term […]