Data + Intelligence

We all know the old saying: a picture is worth a thousand words. But why does that matter when you’re talking numbers? There’s always a story behind your raw data, dashboards and analytics. And the more quickly you understand it, the more you can make the most out of every click and every campaign. If […]

Director of Conversion Optimization Alex Harris stopped by Opticon19 last week to meet with other conversion rate optimization (CRO) experts in the industry and learn about the latest Optimizely releases. While there, he sat down with Nasdaq’s Laura Moreno for a quick chat about the event, what we do here at Perficient Digital, and the […]

Stuck In Rush Hour A few days ago I was driving home from Atlanta during rush hour and my phone died.  All I could see in front of me were brake lights and red lights.  Not a huge deal, I knew where I wanted to go and I knew how to get there.  But since […]

A few years ago, I was in the middle of getting together a conceptual architectural document for a project that required very agile methodologies based on microservices and cross- functional teams. One of the key portions of the architecture involved Hadoop and Spark for both data storage and data processing for the delivery of data […]

MuleSoft’s Anypoint platform is a robust system to help both in creating and leveraging connections between separate systems. This can, in effect, create an “application network” where previously unconnected sources of data come together to meet your business’s needs. (By the way, if you’re not familiar with MuleSoft yet, you can learn more about the […]

The following is the third blog in a series about why healthcare organizations are moving to the cloud. In this series so far, we have looked at how the cloud brings robust data security and the cost savings and efficiencies that the cloud delivers for healthcare organizations. In this blog, we’ll examine at one of […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. The […]

Before going deep into Data Ethics, I would highly recommend watching the documentary The Great Hack on Netflix which summarizes Cambridge Analytica’s involvement in the largest Data Ethics issue and how it played a role in Brexit, the Trump Campaign, the Cruz Campaign, and others. It is also interesting to know that the people who […]

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

The Resilience of your Intelligence Regardless of what department or area you work in it is critical that your company is set up to handle storms and disasters that may come.  I’ve been following Hurricane Dorian, like many of you probably have been, and along with praying and hoping for the people in its path, […]

Have you heard about the Human Brain Project? It is one of the largest funded projects to build a super computer that will replicate the molecular architecture of the human brain. This was done to understand how brain comprehends diseases, genomic sequencing, and eventually to correct the defects behind human brains. It included nuero-scientists, data […]

The famous example that would be given about artificial general intelligence (AGI) is when a autonomous car has the rational ability to make a strong decision of what direction to take. Take an example of a car driving in a lane autonomously. It has to make 1 of 2 options in an accident prone path. […]