Personalization

As we dive into the amazing capabilities of Optimizely One, let’s shine a spotlight on the Optimizely Data Platform (ODP). This simple tool unifies all your customer data in one place, making segmentation and personalization a breeze for your marketing team. With ODP, you’ll gain a complete view of your customers’ interactions and behaviors, empowering […]

As an Optimizely expert, I eagerly anticipate this time of year due to the exciting Optimizely events happening worldwide. These include Opticon, the main conference for customers, the Optimizely OMVP Summit, a developer meetup, and the Optimizely Hackathon. During these events, we learn about new product releases and discover innovative ways to drive success for […]

With the 2024 Paris Summer Olympics now behind us, I pause for a moment to reflect on a time when the last summer games were held in Europe. The year was 2012, and the Olympics had just wrapped up in London, the queen had celebrated 60 years upon the throne, and in true royal fashion, […]

Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]

Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]

What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of capabilities within SFMC that enable marketers to unify customer data from various sources, create comprehensive customer profiles, and activate this data across marketing channels for personalized engagement.  Key Aspects of CDP in Salesforce Marketing Cloud […]

Have you noticed your expenses rising lately? Eating out costs are up over 4% year over year, housing expenses have increased by 5-6%, and opening your auto insurance bill reveals a shocking 22% hike. These figures highlight the inflationary pressures impacting various sectors but are particularly severe in the property and casualty (P&C) insurance industry.  […]

Imagine a world where planning your dream vacation feels less like a chore and more like a conversation with a travel genie who knows exactly what you crave. This isn’t science fiction, but a reality being powered by generative AI. This transformative technology is rapidly reshaping the travel and tourism landscape, offering a wealth of opportunities for airlines, hotels, cruise […]

Dynamic Media is one of the versatile tools provided by Adobe. Previously, it was known as Scene7. It has strong Asset editing and authoring tools capabilities. It is based on a Cache delivery network, which loads the contents to improve page load time and renders the right image renditions correctly resized and optimized. Dynamic Media allows […]

From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and […]

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

I have found myself talking about taxonomy a lot recently. Taxonomy is a big job in a website project, but it’s something stakeholders may not consider early enough in an implementation project. I refer to taxonomy as a big job not only because it can be a lot of work, but also because it is […]