Personalization

Digital transformation in insurance isn’t slowing down. But here’s the good news: agents aren’t being replaced by technology. They’re being empowered by it. Agents are more essential than ever in delivering value. For insurance leaders making strategic digital investments, the opportunity lies in enabling agents to deliver personalized, efficient, and human-centered experiences at scale. Drawing […]

Choosing a provider is one of the most personal decisions in healthcare. Yet, one in five consumers abandon healthcare organizations due to poor digital experiences. In our recent webinar “Reimagining Find Care: How AI is Transforming the Digital Healthcare Experience,” healthcare leaders explored how AI-powered search, recommendations, and personalization are redefining the “Find Care” experience. […]

In my previous blog https://blogs.perficient.com/2024/07/01/sitecore-personalize-close-event-logic/, I shared a method for using cookies to enable the user to dismiss an alert banner.  This process involved writing the cookie when the user clicks the close icon and checking for the cookie when the experience is displayed.  This approach worked well because the entirety of the javascript code […]

Adobe is offering marketers the opportunity to experience the power of Adobe GenStudio for Performance Marketing firsthand via a product sandbox. This interactive space will allow users to see the product in action and is designed to simulate the GenStudio for Performance Marketing workflow. Luckily for you, Perficient is part of a select group of […]

Today in our “We Are Perficient” series, we explore how businesses can take their digital experience to the next level through mobile optimization. In an exclusive conversation with Jonathan Crockett, Managing Director of Go-To-Market, Sales, and Solutions at Perficient, we dive into key strategies to ensure brands deliver seamless, high-impact experiences on mobile devices.  In […]

Adobe Summit 2025 is officially a wrap, and I have pages and pages of notes to go through with my team to plan out our year! The two terms that appear the most in my notes are Performance and Personalization. Customer expectations continue to rise, and the demand is higher than ever for lightning-fast sites […]

Intro 📖 In this post, we’ll take a look at a couple Sitecore SDKs commonly used to build XM Cloud head applications. Specifically, we’ll be looking at how to disable cookies used by these SDKs. This can be useful for data privacy and/or regulatory compliance reasons. These SDKs allow your application to integrate with other […]

As I gear up for my presentation at the Adobe Summit this March, I’ve been reflecting on the transformative potential of a well-executed content supply chain—and the hurdles large organizations face in making it a reality. And since it is Summit, I will obviously be referencing tools like Adobe GenStudio, Adobe Workfront, AEM Sites, and […]

If you’re a UX/UI designer, you’ve probably heard of Figma—the design tool that’s changing the game. Whether you’re crafting a stunning website, a sleek mobile app, or a killer prototype, Figma has everything you need in one place. No heavy downloads, no version mix-ups, just smooth, collaborative, and creative freedom! So, let’s dive in and […]

Sitecore Personalize uses goals to track the performance of experiences and experiments.  But what happens if your experience is live and you don’t see any executions or goals tracked in the performance tab for the experience?  It can be hard to debug, test and troubleshoot goal tracking especially if the experience is hidden behind a […]

Have you seen the speed at which the digital landscape is shifting and evolving and thought to yourself, how can I keep up? How can I level up my organization’s digital customer experience and futureproof my website and digital ecosystem to ensure consistent growth for years to come? The answer might just be a shift […]

Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]