Delivering effective customer experiences requires an omnichannel mindset. Customers want brands to understand their needs and help them on their journey, no matter what part of the organization they are interacting with. Your website or mobile app visitors do not think in terms of channels, product lines, or business units, they just think about their […]
Customer Experience + Design
Planning Out Your Company’s Content and Commerce Guidelines
One of your main, if not the main, organizational goals is to engage with your customers and meet their buying needs and wants. A content and commerce approach can assist your business in this effort by helping you understand what it is you’d truly like to achieve for your company and customers and which internal […]
Young Consumers Love to “Buy Now, Pay Later” – Here’s What to Know About the Explosive Fintech Trend
Buy now, pay later (BNPL) is a type of point-of-sale installment loan that partners with retailers to allow consumers to pay for their purchases in multiple equal payments. One could consider it the “layaway of the digital age,” except unlike with layaway, the consumer does not have to pay in full before taking their purchase […]
Join Us for a Panel Discussion about V9 at the 2022 HCL Commerce Global Summit!
The HCL Commerce Global Summit is right around the corner, and we are excited to invite you to our engaging panel discussion about the capabilities of HCL Commerce V9 on Wednesday, July 20th at The Chicago House of Blues! Our esteemed panel of enterprise-class clients will discuss what made them decide to upgrade to HCL […]
The Fifth Thing to Know When Looking to Replatform
A significant driver for needing to change platforms is when your business undergoes a significant digital transformation effort. Typically, a company chooses to undertake a digital transformation because they need to change the experiences their customers have with their brand. Usually, that means some amount of change in systems in order. Reason #5: Your Business […]
For Heritage OEMs and EV-Only, Challenges and Opportunities Abound
The automotive industry is acutely focused on electrification and defining new standards for emissions. Until recently, electric vehicles were costly to develop and buy, leaving OEMs and customers uncertain of their future potential. Many new technology startups have disrupted the automotive industry by innovating new technologies, reducing battery prices, and creating the potential of commercializing […]
The ROI of Personalization in Healthcare
The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]
Strategies to Boost Post-Pandemic Charitable Giving in Healthcare
The pandemic flipped the script on much of healthcare, and the industry is still grappling with the impact on post-pandemic life. In the hospital world, this is as true for philanthropic departments as it is for clinical care. There is a lot of change in the air, from demographics and giving patterns to use of […]
How to Build a Global, Multilingual Website on Sitecore Composable DXP
As the digital world becomes both more global and more local, it’s more common for organizations have customers, offices, and partners in every corner of the world. This means we need to deliver relevant, useful, exceptional digital experiences to every user, no matter where they live or language they speak. Undertaking a global multilingual website […]
Cultural Inclusion | How to Build a Global, Multilingual Website on Sitecore Composable DXP
The world and the digital experiences that connect us are more than words and images, zeroes and ones. They’re ideas. Values. Norms. Traditions. Expectations. And all of those have to be properly and appropriately represented by your team to your users. It only takes one jarring or culturally insensitive experience to give a customer the […]
The Fourth Thing to Know When Looking to Replatform
Peter Drucker said, “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” This is often the case when a new leader is hired, whether it’s a Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Customer Experience Officer (CCX0), or any other CxO. When making such a leadership change, […]
Drill Down Feature in Power BI
What is Drill Down in Power BI? In Power BI, Drill Down is nothing but the next level of hierarchical insights of the data. For example, when you want to see a year-wise sales summary, you may want to look into the “Monthly” summary, “Quarterly Summary,” and day-wise summary. So, this is where the drill-down […]