Customer Experience + Design

Workato Introduction Workato is a low-code/no-code, cloud-based iPaaS Solution that is hosted on public cloud infrastructure from Google Cloud Platform and Amazon Web Services (AWS). It means everything you create here is a drag-and-drop application component that resides on cloud.  Workato Connector To achieve any automation in the Workato tool, we create a recipe. The […]

Child welfare caseworkers are among the most overworked government employees, they shoulder the responsibility for the well-being and safety of our most vulnerable population – children. The work of today’s caseworkers is limited by disjointed processes and siloed data. These aging, disparate legacy systems do not support their work in a timely and efficient manner. […]

Organizations today are going into a rapid digital transformation. With MuleSoft’s API Led connectivity approach, the integration strategy of the enterprises is now going towards more reusability with quicker deliverables of projects through discovery, self-service, and reusability. But what if we mix the flavor of Event Driven Architecture also into the Enterprise’s Integration Strategy? With this blog, […]

With the Marketing Cloud Winter ’23 release, Salesforce officially rebranded their Interaction Studio tool (AGAIN) to be known henceforth as Marketing Cloud Personalization. Although it’s been two years since Salesforce first acquired Evergage and rebranded the tool, it’s always been pretty common to hear people say things like “Interaction Studio (formerly known as Evergage).” So […]

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]

Delivery dates play a vital role in any type of eCommerce store for customer satisfaction and retention. The Optimizely B2B Commerce Cloud delivery date feature will allow customers to choose a delivery date during checkout and review on the website. The customer can select any delivery date, even the current date. The site administrator can […]

Justin Racine, Director of Commerce Strategy, recently published his article, Does headless commerce have a home in your B2B ecommerce?, in Digital Commerce 360’s blog. Racine discusses how headless commerce can provide an intuitive B2B commerce experience for your customers and their consistently changing expectations. Headless Commerce is good for Commerce, but is it For […]

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

The life cycle of an AEM implementation involves code development and deployment, content authoring, server maintenance, AEM Service Pack upgrades, and rare disaster recovery. DevOps operation involves meticulous planning and execution. One of the planning and execution steps is communicating to stakeholders and AEM users, especially authors, about maintenance activity. This will help prevent the authors […]

Hurricane Ian slammed into Florida’s gulf coast and Georgetown, South Carolina, on September 28, leaving countless businesses and homes — if not wholly destroyed — drowned with flood water and without power. The Insurance Information Institute, an industry-funded research group, estimates that Ian has caused at least $30 billion in damage. Now that the storm […]