In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Distributors play a crucial role in the supply chain, acting as intermediaries between manufacturers and end customers. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. It’s essential to stay customer-focused, monitor […]
Customer Experience + Design
Apple vs. Meta: The Illusion of Privacy
Apple vs. Meta: The Illusion of Privacy I recently saw the buzz around the new Threads app, Meta’s new text, video, and image-sharing app which gained millions of subscribers within a few hours of launch. The onboarding was so simple that… I started to mindlessly tap “Next” until… I noticed a weird step They say […]
Unlocking the Power of Salesforce Data Cloud: Revolutionizing Healthcare
In today’s rapidly evolving healthcare landscape, data is the driving force behind informed decision-making and personalized patient care. However, the abundance of data scattered across various siloed systems can be overwhelming, making it challenging for healthcare providers to harness its full potential. This is where Salesforce Data Cloud steps in as a Customer Data Platform […]
Dreamforce Takeaways for Financial Services: Finance Top 5
Dreamforce 2023 is the largest and most anticipated Salesforce event of the year. It’s a place where Trailblazers from all over the world come together to learn, network, and be inspired. One of the key themes of this year’s conference was the future of finance. Salesforce CEO Marc Benioff and others talked about how AI […]
Revolutionizing Customer Engagement: The Salesforce Einstein Chatbot
Welcome to the Series of Salesforce Einstein Chatbots! Part 2 In the ever-evolving landscape of customer service and engagement, Salesforce Einstein Chatbot is the revolutionary AI-powered tool that is the future of personalized customer interactions. Salesforce chatbot not only understands customer inquiries but also anticipates their needs, adapts to their preferences, and delivers seamless, human-like […]
Task Lists and Assistive Technologies: Streamlining Task Management for Cognitive Disabilities
For individuals with cognitive disabilities, keeping track of daily tasks, appointments, and responsibilities can be a challenging endeavor. Thankfully, assistive technologies have come to the rescue, with task list apps like Todoist and Wunderlist leading the way in simplifying task management. In this blog post, we explore how these apps empower individuals with cognitive disabilities […]
Assistive Technologies: Navigating Life with Digital Planner Apps for Cognitive Disabilities
Cognitive disabilities can pose significant challenges in managing daily routines and schedules, but the power of assistive technologies is making a remarkable difference. In this blog post, we’ll explore the role of digital planner apps in the lives of individuals with cognitive disabilities, showcasing how these tools empower them to regain control, stay organized, […]
Medical Device Marketing: How You Can Watch Your Language and Drive Greater Engagement
Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]
Automotive Study Insights: How Tesla Leverages Customer Experience to Gain Market Share
Here’s what legacy car manufacturers and dealers should take away from our recent study about what works for car buyers in Tesla’s approach. As a disruptive leader in the automotive industry, Tesla owns approximately 60-70% of the current EV market share. That dominance is expected to decrease as legacy auto makers offer more model […]
EVs Are a Certainty. The Question is the Rate of Adoption and Who Dominates
The overall EV market is quickly gaining momentum as governments worldwide push for a future with net-zero emissions and automakers rev up production to meet growing demand. And demand is indeed growing. In the first quarter of 2023, the total EV market share increased to 7.2% of total sales, representing a 50% jump year over […]
Empowering All Learners: Interactive Learning Tools as Assistive Technology
Assistive technology has transformed the educational landscape by ensuring that individuals with disabilities have equal access to learning opportunities. Among the various forms of assistive technology, interactive learning tools stand out as versatile and powerful aids. These tools are designed to accommodate a wide range of learning styles and abilities, making education more inclusive and […]
Unlocking Potential: Brain Training Apps for Cognitive Disabilities
In today’s fast-paced world, technology has become an integral part of our lives, serving as a powerful tool for communication, entertainment, and productivity. However, it’s important to recognize that technology can also be a game-changer for individuals facing cognitive disabilities. Brain training apps, a subset of assistive technologies, have emerged as a promising solution […]