Whether you’re building new apps or modernizing legacy ones, cloud provides the agility and scalability your business needs to deploy faster and access advanced IT capabilities. Application modernization enables you to optimize data, accelerate business innovation, and deliver exceptional customer experiences. Part three of this series explores how application modernization allows you to deliver exceptional […]
Customer Experience + Design
Empathy Mapping: The Key to Identifying Real Problems & Solutions
The prolific Seth Godin, just published a blog post about data, that could really be applied to just about any new shiny object in the digital world. We always think that it will solve our problem whether that problem is customer satisfaction scores, dropping lead generation, or the rising shopping cart abandonment rate. We think […]
Roles of the B2B Buying Journey: The Marketing Manager
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]
B2B Digital Transformation: Determine Where You Fit
When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]
Text-based Channels in Twilio Flex – Some Considerations
A primary selling point of the Twilio Flex platform is support for rich, omni-channel interactions out of the box. Until recently, implementing and supporting multiple channels of customer interaction required using a variety of platforms or approaches. A number of contact center vendors are working on ways to remedy this. However, Flex stands out for […]
Personalization Drives $34 Million in Revenue for Health Insurer
This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]
Roles of the B2B Buying Journey: Understanding the Merchandiser
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]
Angular – Services and Dependency Injection
This blog post is a brief introduction to one of the core concepts of Angular – Services and Dependency Injection. A service is basically a typescript class. It acts as a central repository where we can store and centralize our code and data. This service class can then be shared across components. Dependency injection is […]
Essentials for Your Digital Strategy: Emerging Business Models
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]
Creating Holistic Digital Experiences for Healthcare Events pt. 3
Adopting a comprehensive approach to your events marketing strategy that includes event listing and promotion on your flagship website as well as marketing efforts will ensure a holistic approach in creating awareness, engagement, and loyalty for your healthcare events. In this series, we have reviewed the importance of creating a holistic digital experience for healthcare […]
Roles of the B2B Buying Journey: The Financial Team Member
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]
Roles of the B2B Buying Journey: Understanding the CSR
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]