Customer Experience + Design

Personalization makes it a lot more likely for a customer to buy from you even if they originally didn’t intend to. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Lisa Sherwood explain why personalization can unlock customer loyalty and how you can apply it to your digital marketing strategy.  […]

User Experience is important because it allows us to gain a deep understanding of target users, what they need, what they want and more.

Cloud Procurement offers a new interface defining approval workflow for Requisitions, Purchase Documents (Order, Blanket, Contract) and Supplier Management. Approval rules are managed in a user friendly interface that integrates back-end Business Process Management (BPM) while keeping a logical and complete setup in front of the user. While relatively simple to define rules in Approval […]

Improving consumer engagement is top goal for most enterprises today. Yet, it is not an easy task. From juggling the demands of traditional consumer outreach and marketing to exploring ways to educate consumers about your organization, the landscape can be rugged with no clear path to success. Further complicating matters, consumers today expect you to […]

How To Make it Through a Monday Some people love Mondays and some people hate them. If you love Mondays, more power to you. Embrace the week with a fresh perspective, smile, and share your favorite tips to crush your work week in the comments below. If you hate Mondays, you might consider a strategy […]

Data ethics and security have been around a long time – as long as data. Constantly evolving. But, continued tech advancement has made a profound impact. So, data security and data ethics is more important than ever. 1. Magnified Relevance Tech has enabled an exponential increase of data. We know this. The more data, the […]

Cloud offers undeniable benefits when it comes to building cost-effective agile solutions. Enterprise-wide pushes to modernize application stacks have added fuel to cloud migration initiatives. As more and more monoliths are decomposed and redesigned using a distributed microservices architecture, the large portfolio of cloud-native services makes developing and deploying in the cloud faster and economical. […]

I like seeing patterns across domains. Consider machine learning models and employees. Both models and people can be appraised. What is an employee appraisal? Employee “performance appraisal has three basic functions: (1) to provide adequate feedback to each person on his or her performance; (2) to serve as a basis for modifying or changing behavior […]

Recently, we had a particularly challenging problem where an AEM website needed to support up to several hundred thousand logins within approximately a 2-hour window. To support this level of load, we couldn’t have user profiles get populated as the users logged in. Instead, the team created a job to populate the users and groups […]

On Tuesday, October 29, at HLTH, I’ll be leading a workshop in Adobe’s booth on Delivering Omnichannel Experiences in Healthcare. I’ll show how healthcare providers and payers are converting prospects to patients and members using voice assistants with Adobe Experience Cloud.

React is a JavaScript library for building user interfaces (UIs). One of the important aspects of building UIs is that you must be able to react (get it?) to user interaction. React has its way to handle events, but it’s up to the developers to handle the value of the this keyword inside the handle […]

Perficient Digital and Symantec have created an AI-enabled self-service cybersecurity support agent called ‘Sami.’ We are excited to announce that the new platform reduces phone channel use, case abandonment, and improves knowledge of customer behavior.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“When it comes to user-centered design, there is a strong push toward real […]