Adobe’s acquisition of Marketo brings exciting opportunities to extend Adobe’s considerable marketing capabilities with a tightly integrated B2B and ABM solution. As a leading partner of both Adobe and Marketo, Perficient is leading the push to integrate these solutions. One of the main integration points between AEM and Marketo is via Marketo’s JavaScript forms. We built […]
Customer Experience + Design
Providing A Connected Vehicle Experience With Cloud
The following is the twelfth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. Throughout this series, we have discussed the many benefits of cloud, including increased velocity for innovation, enhanced security, and the opportunity for ROI. Now, we want to discuss how the cloud can […]
The Need for Intelligent Search Within Your Healthcare Website
Are your patients or members getting the best experience from your website? As healthcare websites have increasingly grown in importance, so has the search functionality within those sites. One of the key ways to optimize your member portal or patient-facing website is to ensure that they can easily find what they need on your site. […]
AEM as a Cloud Service Followup: Insights from Cedric Huesler
Yesterday, Cedric Huesler, the Director of Product Management at Adobe started a Twitter thread on AEM as a Cloud Service. I have a number of burning questions about AEM as a Cloud Service, so I figured I’d take Cedric up on the offer to ask anything. Cedric graciously replied, hopefully, you find these replies helpful as we all learn more […]
CRM, It’s Not Really A CRM Project Anymore
Lately, I’ve worked on a number of CRM projects for clients. One theme sticks out more than anything else. It’s that a Customer Relationship Management (CRM) project is not really a CRM project. Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]
B2B Supply Chain Imperative: Forrester + Perficient’s Perspective
Modern B2B customers have come to expect the same level of service, transparency, and customer service that they receive as consumers in their personal lives. But delivering that kind of experience requires a comprehensive approach to supply chain management, from technology investments to extensive data management integration. Perficient Digital’s order management experts, Pawan Gupta and […]
Thoughts on AEM as a Cloud Service
Today Adobe announced the availability of their newest offering AEM as a Cloud Service, a new version of AEM running natively in Adobe’s cloud as a Platform as a Service (PaaS). To be clear, this is different than their existing Adobe Managed Services or Cloud Manager offerings which run AEM as a standalone app running on Virtual […]
Providing a Unified Customer Experience with Cloud
The following is the eleventh blog in a series about why businesses are moving to the cloud to modernize and improve business performance. Throughout this series, we have discussed the many benefits of cloud, including increased velocity for innovation, enhanced security, and the opportunity for ROI. In the next few blogs, we’re going to examine […]
Java Design Patterns: Singleton Pattern
Java Design Patterns Design patterns are a well-described solution to common problems we face during software development. These solutions are obtained through experience by numerous software professionals over quite a substantial period. Hence these patterns have “evolved” rather than being “discovered”. Learning these patterns helps upcoming developers to learn software design in an easy and […]
Growing Healthcare and Digital Marketing Expertise with Acquisition of MedTouch
We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]
Cloud vs On-Premises Chatbot Implementation – Financial Services
My last post highlighted the benefits of implementing these bots to enhance customer experience. This post explores chatbot implementation on the cloud and on-premises. A number of chatbots are designed to operate expressly in a cloud environment. There are leading-edge products that can still be installed on-premises. If an organization’s operating platforms are in-house, having […]
Secure Software Release Coordination
The ultimate goal of all software development is the secure software release of the system to a user-accessible production environment. However, the road from code to production is often a long and perilous one. To reduce the apparent risk associated with a production release, many organizations place “gates” at various points along the release path. […]