Healthcare leaders have access to more healthcare data and technology than ever before allowing them to transform patient and member care. A one-size-fits-all-approach doesn’t work anymore and we’re being challenged to do more through personalized medicine. In season 1 episode 2 of the Intelligent Data Podcast, host Arvind Murali and his guest Juliet Silver, Perficient’s […]
Customer Experience + Design
A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design
It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]
How Long is Too Long for a Customer Service Response?
What’s the right amount of time a customer should wait to hear back from a financial services institution? Most people would agree that 5-7 business days is unacceptable. I recently came across the message below from a nationwide mortgage lender and servicer and was shocked to see this response: Customer service isn’t new in financial […]
How Processing Returns is Rapidly Evolving
Much has changed in the world of commerce this year due to the COVID-19 pandemic, and retailers have had to adapt quickly to circumstances and shift their business models to thrive, especially with their return processes. Customers can’t shop as they normally would, causing complications for customers who aren’t digitally-savvy with online tools, such as […]
[Podcast] What If? So What? Episode 1: What If Everything Really Is Digital?
In an era where everything is considered digital, what really makes something digital? In Season 1, Episode 1 of the What If? So What? podcast, hosts Jim Hertzeld and Kim Williams-Czopek share their research on what makes something digital or not. They discuss examples of things that are definitely digital and some that aren’t quite […]
Perficient Launches New Business Podcasts on iTunes, Spotify
Perficient announces the release of two business podcasts to kick off 2021. The new podcasts titled What If? So What? and Intelligent Data offer audiences expert insights on how digital technology can transform business and reshape customer experiences today. Click on the logos below to listen to the first episodes. What If? So What? This […]
Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience
With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without any roadblocks, especially […]
A Short, Semi-Accurate History of Web Content Management
Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained […] infancy is perpetual. Those who cannot remember the past are condemned to repeat it. George Santayana To understand where we are […]
I Don’t Want Another App, I Just Want My Stuff. A Product Owner Faux Pas?
New data is available to show that the major carriers (UPS, FedEx and USPS) generally performed well compared to last year which is surprising given over 2 million packages still missed their Christmas delivery window. Perhaps as a response to all of the delays, a new crop of apps have appeared that “help” customers aggregate […]
Byte-4 : Increase agility, gain productivity with DevOps
DevOps vs. Agile is NOT a debate. Each one addresses a specific problem; when using together to build a product, it realizes the productivity gains. Agile and DevOps helps to take an idea and deliver it to produce business value. Architecture plays a vital role in bringing the concept and providing the right solutions to […]
Implementing Custom Play/Pause Button for Embedded YouTube Videos Using IFrame Player API
Recently, I worked on one bug where GTM tracking was breaking for an embedded YouTube video with a custom play button. The video played perfectly fine on the click of the play button, but it was not getting tracked by GTM. I didn’t find anything wrong in the code, so I researched and found that […]
Data Visualization and the Art of Storytelling
We are in 2020 and are suffering from information overload for a while now. One solution for this is using an eye more to visualize information. So, we can see the patterns and connection that matters, or we can design that information to tell a story. Now so, how to be a Good […]