Digital Experience

SonarQube is undoubtedly one of the top tools for code quality. By default, it has a whole lot of rules that catch common bugs and code smells. It even reports code coverage! In this post, we’ll look at quickly setting up a local instance that devs can use to improve their code quality and we’ll […]

In the past, while working on client engagements, the simple task of viewing the logs has been problematic. Without system access, analyzing AEM logs in real time on a non-local environment is almost impossible using the provided AEM tools. This is because the out of the box client-side logging with AEM is a reflection of […]

You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]

In this previous blog post, we discussed 3 ways you can leverage the Microsoft Azure Bot Framework and Bot Service to provide employees within your organization an improved self-service experience. Today, we’ll discuss how these tools provide an integrated environment that seamlessly connects your existing knowledge bases and back-end platforms to your end users – […]

Personalization has been a hot topic in the sphere of digital experience for years because of one simple reason: Customers in every industry expect the companies they do business with to recognize their needs and preferences and provide relevant, timely experiences. The concept sounds pretty straightforward, but developing and executing an effective personalization strategy across […]

Many manufacturers and distributors find the concept of content marketing to be daunting and complex. In fact, only 39% of B2B organizations had a documented content marketing strategy in 2018. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in the importance […]

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

By now, if your organization has had conversations about digital transformation, chances are they have included discussions around artificial intelligence such as bots. If not, it may be time to jump start that dialogue. As virtual assistants that can help perform simple, repetitive tasks, such as making a reservation or addressing customer queries or issues, […]

Google’s Material Design is a design system that helps teams build high quality digital experiences across different platforms. One of the best parts of Material Design is that it provides guidelines, implementation, standards, and code for different components used across different technologies – web, React, Angular, iOS, Android, etc. This presents a great advocacy to […]

Healthcare providers often have a comprehensive calendar of events they host and sponsor to support patients, the local community and medical professionals. However, raising awareness of these events and having a consistent digital experience that aligns with the rest of the digital footprint can be challenging to achieve. Many event tools offer limited customizations that […]

My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]

Part 1 of this series discusses the first two scenarios that should set off alarm bells if you are trying to execute a digital transformation. In this part, I discuss the final three scenarios and what you can do to try to course correct to keep a digital transformation on track. As you get deeper into […]