Digital Experience

It’s hard to believe we are more than halfway through our blog series on commerce for the insurance industry. Reflecting on opportunities to improve commerce in the insurance industry and find ways to positively impact this industry with new opportunities with my colleague Beth Duerr has been exciting.  Now we’re focusing on internal commitment. We’ve […]

Product teams should be keen to understand how people interact with digital content and media. For one, web users’ interactions with website content changes over time. Two, it changes by situation. And three, it changes by ability. For example, what a web user can do in her 20’s, such as navigating web pages with a mouse, […]

How close are you really to your customers? In this fast-changing consumer environment, staying close to the customer is critical. The relationship and understanding of your customer should be used to drive strategies across the entire organization.   We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the […]

While it was once expected and acceptable for lenders to enforce standardized payment due dates and policies, COVID-19 brought the impracticality and ineffectiveness of a “one-size-fits-all” approach to credit and lending to light. Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. And for good. […]

Lately, experts and enthusiasts have been writing a lot about the evolution of the web and the concepts of centralized vs. decentralized networks. I was starting to feel comfortable with the concept of cryptocurrencies and a new term that everyone’s been talking about recently – non-fungible tokens (NFTs), which has caught my attention. Understanding these […]

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]

Today 1 in 4 Americans hit virtual roadblocks accessing web content simply because their capabilities, adaptive strategies or their assistive technologies are not considered during the design of digital experiences such as websites. How many website users in the U.S. could potentially be affected? There are 307 million internet users and 276.8 million mobile internet users in […]

Last week, we introduced our blog series on insurance commerce. We discussed the need to consider all the commerce activities that take place before the customer engages in a purchase. First, You’ll Need a Strategy There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy […]

This tutorial walks you through how to add a customized help desk information to the Office 365 help pane. It’s a simple feature and a good way to inform your users on support information for SharePoint and Microsoft Office 365. By enabling this, users will be able to select the help button or the “?” […]

In our previous blogs, we’ve documented how insurance is a complicated product for the traditional commerce process. Let’s recap what we’ve covered: It’s a product mandated by the state, financial institutions, and professions for many parts of life – driving, homeownership, rental, professional liability, and others. But it’s not a product that most of us […]

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]