Digital Experience

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

Directors of Commerce Strategy Karie Daudt and Justin Racine will speak at this year’s EnvisionB2B Marketplace Summit on October 17 in Chicago, Illinois. This premier event assists manufacturers, distributors, marketplace operators, and other B2B businesses overcome their obstacles regarding digital marketplaces with many solutions. Attendees across all industries will have the opportunity to network among marketplace experts and learn […]

Let’s examine a few of the current technologies and digital trends shaping our world in the near future. This is the second blog in a series I’ve written about digital trends. I’ve previously discussed how different generations use technology. Wearables Wearables such as watches and fitness bands have become more useful with time and consistently […]

When considering a customer’s purchase experience, how many things could possibly go wrong? In truth, there are endless possibilities. On the other hand, how many simple things can you implement to ensure a positive customer experience? In my previous blog articles, I discussed Perficient’s “Now, New, and Next” framework. Today, I’ll share different tactics, features, […]

You must have heard “Practice makes a Man Perfect” quite a lot and it can be summed up to this one word, i.e., “CONSISTENT”. Make JIRA part of your daily routine spicing it with JIRA Best Practices. Be a JIRA – Novice to Pro User! Yes, this blog is that easy!! Why make JIRA a […]

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences. As a manufacturer, you must realize that your technology stack is crucial to promoting your […]

Creating inclusive and multilingual websites is complex but not without its benefits, especially to multilingual web users with disabilities. In Megan Jensen’s ‘kick off post’ on cultural inclusion she notes that “Undertaking a global multilingual website can be an intimidating and overwhelming project but it doesn’t have to be.” We’ve outlined specific ways to deliver […]

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product […]

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

What is one trend that is more popular than the latest and greatest TikTok dance? Businesses looking to move into the Direct to Consumer (DTC) space. Why? Well, there are many reasons, but one of the top reasons is we as consumers are demanding to have conversations with the brands we love, without all the […]

How to Setup an Effective LinkedIn Profile I will cover all sections to make a strong & complete LinkedIn profile in points. 1. Background picture / Cover Photo I usually keep background photos of the current tool I am working on or the company I work for. Either work!! 2. Display Picture Keep basic image […]