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Why You Should Travel Down the Personalized Product Content Road

Every individual has different needs, which accounts for every end-user interacting with your business. Tailoring all your content to each user can be simple and seamless if you have the right tools to manage your product information. However, to do this effectively, you must evaluate the maturity of your organization and if it can handle leveraging these capabilities.

Episode #3: Creating Your Organization’s Personalized Product Content Journey

Skip Martin, Director of Commerce Transformation, and Director of Commerce Strategy, Karie Daudt, explore more about how digitally mature organizations can provide enriched customer data throughout the user’s digital experience and how to innovate and deliver these modern strategies to keep up with customer expectations.

You can also expect to learn more about:

  • Levels of maturity around product information enrichment
  • Understanding customer data and turning those conclusions into actionable next steps
  • Personalization by marrying up product information, the customer, and their journey to deliver the right information to the individual

Watch the video below:

What you can expect to see next

Stay tuned for the rest of our content and commerce blog series. You’ll gain more insights and information from our Perficient experts and content and commerce video series so we can help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

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Marit Sosnoff

Marit Sosnoff is a Marketing Coordinator on the Platforms and Technology pillar at Perficient. In her spare time, she enjoys spending time with family, taking walks, and discovering new places.

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