Success is naturally different for every organization. But, one aspect that’s the same for all is what level of maturity an organization has and if they can deliver on their business goals and objectives while meeting customer expectations. Yes, it sounds like a heavy task, but if a company meets all of these requirements, they are likely in good shape to take on a content and commerce initiative.
Principal, Digital Commerce, Mike Rabbior, and Karie Daudt, Director of Commerce Strategy discuss how digitally mature organizations with a content and commerce approach can maintain organizational alignment and continuously deliver on their mission and vision.
In this video session, you’ll learn more about:
- If and how this approach supports your current go-to-market strategy
- The importance of focusing on your customer needs and wants
- What capabilities and technologies are needed for this initiative
Watch the episode below:
What you can expect to see next
Stay tuned for the rest of our content and commerce blog series. You’ll gain more insights and information from our Perficient experts and content and commerce video series so we can help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.
For further questions, contact our experts today.