Introduction: In today’s fast-paced business landscape, customer satisfaction and service excellence stand as the pillars of success. Customers demand not only high-quality products or services but also prompt and accurate responses to their queries. This is where Salesforce Knowledge, a powerful feature of the Salesforce platform, comes into play, revolutionizing how businesses manage and provide information to their […]
Digital Experience
Utilizing Generative AI to Enhance Order Experience
Businesses are going through a significant transformation with the emergence and focus on artificial intelligence (AI). Businesses are evolving with the adoption of AI disciplines like machine learning (ML), natural language processing (NLP), robotics, and many others. AI technologies are already on a path to magnify gains in productivity, efficiency, and adaptability. Forbes Advisor lists […]
Connecting with Customers: How to Effectively Send Salesforce Survey Forms
In the previous part of this blog, we’ve seen what Salesforce Survey is, how to enable it and How to Create a Salesforce Survey form. If you are not aware of the Survey forms, you can go with this link. In this part of this blog, we are going to explore the ways through which […]
Mastering Customer Feedback: A Guide to Salesforce Surveys
Introduction: In today’s world, we see that many businesses are emerging everywhere. It can be of any type. It establishes and grows. And, to grow, it requires customers and customers require satisfaction. Both things are interdependent. To keep a healthy relationship with customers, businesses use CRM (Customer Relationship Management) tool. Collecting feedbacks from customers is […]
Healthcare Storytelling Part 1: How your organization can supercharge its origin story
Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the […]
Promote Cross-Sell and Upsell Using Order Confirmation Data and Adobe Target Delivery APIs
Server-Side Order Confirmation Mbox: Unlocking Adobe Target Delivery APIs In today’s marketplace, it’s important to not only stay ahead of competition, but also consumers. Being able to accurately anticipate the needs of your customers and offer relevant product recommendations provides personalized engagement and maximizes cross-sell and upsell conversions. If you’re using Adobe Target, you […]
AI-powered voice & video scams: India the unfortunate leader
Ally Armeson, the executive program director of Cybercrime Support Network, a nonprofit organization, says “Generative AI is evolving very quickly. Like any technology, generative AI can be misused or exploited for harmful purposes, so certainly regulation will be necessary as these generative AI tools continue to develop.” And before the regulations were imposed, the technology […]
Workato Partner Delivery Bootcamp 2023
This blog will discuss my experience attending the 2023 Workato Partner Delivery Bootcamp in Bangalore. This was the first time Workato has organized such an event for Strategic partners in India. As a Strategic Partner of Workato, Perficient was invited to join their event to discuss the roadmap, future statistics, and share strategies. It all […]
Demystifying Einstein Bots in Salesforce : The Future of Customer Engagement
Introduction: A chatbot, often known as a bot, is a computer programme that replicates a human conversation, whether written or spoken, and can be a beneficial tool for automating interactions with users. Salesforce Einstein Chatbot is a chatting tool that is driven by Salesforce’s AI. This platform allows businesses to create and deploy chatbots in […]
Effortless Approvals: A Guide to Using Approval Processes within Salesforce Flows
Introduction: In today’s fast-paced business landscape, organizations rely heavily on efficient processes to ensure smooth operations and consistent growth. Salesforce, a leading customer relationship management (CRM) platform, empowers businesses with tools to automate and optimize their operations. One such tool is the Approval Process, a powerful feature that, when integrated with Salesforce Flows, can revolutionize […]
5 Practices to Improve B2B Usability Testing Outcomes
If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]
Understanding Salesforce Knowledge: A Comprehensive Guide.
Introduction: Salesforce has provided an effective knowledge base tool called as Salesforce Knowledge which allows users to create and manage articles in Salesforce. With the help of Salesforce Knowledge feature one can write articles and share it securely anywhere and anytime it is needed. The Salesforce Knowledge Base is made up of knowledge articles, which […]