Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]
10 Steps to a Successful SEO Audit: A Proven Checklist
Are you looking to enhance your business’s online presence? We all turn to search engines to find products and services; your website must rank as high as possible in search engine results pages (SERPs). According to a recent study by Forbes, “93% of online experiences begin with a search engine.” This makes it clear that […]
ChatGPT is the most useful tool in the world
If you have not heard of ChatGPT yet, I highly recommend you check it out. And if you want me to tell you, how I about I just show you? Hey GPT, how would you explain yourself to a consulting agency in 4 sentences, focusing on how you could add value to technical and business […]
reCAPTCHA Enterprise – Sitecore Options
We have all encountered those annoying bots called reCAPTCHA which appear just when we are about to hit that Submit button. They are needed to keep fraudulent activity at bay and promoting legitimate customers get in and attackers out. In this blog post, we will explore some options we have to enable reCAPTCHA Enterprise on […]
Flutter – Trend Setter in Mobile App Development
In today’s contemporary world, mobile app development is evolving and progressing, giving mobile apps a gradual but steady makeover. All mobile applications are not developed the same way. There are many different ways of developing mobile applications in today’s market like native platforms, web, progressive web apps (PWAs), cross-platform app development, etc. When creating native […]
Ready or Not, GA4 is Coming
Google Analytics – the linchpin of every digital marketer’s data reporting schema – is set to go through some big changes in the next year. As I detailed earlier this year, Google has announced that in 2023 they will deprecate Universal Analytics (UA), the version of Google Analytics that we have become accustomed to over […]
Introduction to Google Analytics – A Guide for Beginners
A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]
The Fifth Thing to Know When Looking to Replatform
A significant driver for needing to change platforms is when your business undergoes a significant digital transformation effort. Typically, a company chooses to undertake a digital transformation because they need to change the experiences their customers have with their brand. Usually, that means some amount of change in systems in order. Reason #5: Your Business […]
Handling ever changing source schema issues using Python and Snowflake
The problem statement: An organization having a lot of FMCG products, conducts campaigns in various cities across India. The main aim of this campaign is to promote the products and collect feedback from the customers both existing and prospective ones. The data is collected in excel files and loaded to a centralized location in the […]
Google’s Universal Analytics Is Disappearing: How It Impacts You
In March, Google announced all Universal Analytics (UA) properties will stop processing data on July 1, 2023, and Google Analytics 360 properties (GA360) will stop on October 1, 2023. The alternative? Google Analytics 4 (GA4) is a more robust analytics platform that Google launched in 2020. What makes GA4 different than UA? There are several […]
Beyond Email in Marketo: Let’s Talk SEM to Extend Your Reach
It’s no surprise that when you think of Marketo you think of Email first. But Marketo is so much more than that. It’s the perfect tool for tracking the true ROI of your entire marketing efforts, so why do so many brands fail to use Marketo to its full potential? Part of the issue is […]
Perficient Earns Document AI and Energy & Utilities Google Cloud Expertise Designations
We are excited to kick off 2022 by adding two new Google Cloud expertise designations to our roster, bringing our total count to thirteen. The Document AI and Energy & Utilities Expertise designations demonstrate our technical proficiency and customer impact with the Google Cloud Platform (GCP). Document AI We have demonstrated expertise in delivering Document […]