News

COVID-19 vaccines appear to be close to helping resolve the 2020 Coronavirus Pandemic.  The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions.  As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? […]

Perficient is excited to present Retail Roundtable: A Year of Change in E-commerce and Supply Chain with the Dallas Business Journal. We’ll sit down with leaders at Sally Beauty to discuss the strategies and tactics that have helped them succeed with e-commerce and supply chain management in 2020. Shifting Priorities This year we’ve all had to dramatically […]

I grew up in the healthcare world watching my mother, a Black nurse for more than 50 years, as she worked in hospitals, nursing homes and other healthcare settings. Now, at 73, my mother works in an assisted living community close to patients at high risk for contracting COVID-19. Once a week, my mother undergoes […]

Earlier this year, we were thrilled to sign LPGA pro Morgan Pressel to “Team Perficient” – a lineup of three professional golfers that represent our quickly-growing firm on a global basis. Morgan turned professional at the age of 17. She qualified for the Women’s U.S. Open at the age of 12. She’s one of the […]

Partnering with a commerce solution provider that can transform B2B and B2C digital omnichannel experiences is paramount in today’s digital world. Businesses need a full suite of expertise and assets to compete and provide seamless commerce experiences that delight consumers. Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and […]

Perficient’s Pay it Forward Kindness Campaign Last month, we announced our “Make a December Difference” kindness campaign, which allows our colleagues to pay it forward. The response has warmed hearts and inspired acts of giving all around the world. LEARN MORE: What is “Make a December Difference”? In less than a week, our colleagues have […]

My previous blog analyzed customer intelligence and the benefits it provides. This blog will show the benefits of personalization and outline what’s required to implement a personalization program. Financial services companies that have implemented personalization report positive results, including: 60% increase in revenue per customer 81% increase in customer retention 87% increase in customer engagement […]

At Perficient, we’re proud to be a company comprised of colleagues who recognize the importance of corporate giving and the impact they can make in their local communities. Whether it be through volunteering their time with a local non-profit, contributing their expertise to a special project at a charitable organization, or donating their money to […]

Amid the COVID-19 pandemic, businesses have had to transform how they interact and assist their consumers completely. Many retail or consumer goods businesses have had to switch from traditional, in-person shopping experiences to digital buying. This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating […]

My last blog dove into the customer data management challenges financial companies might encounter when starting the personalization journey. Today, I’ll address customer intelligence and the benefits it provides. Personalization requires a solid data management and analysis foundation, and financial services companies are starting to leverage customer intelligence platforms to collect, analyze, and contextualize vast […]

The need for companies to evolve their digital commerce experiences is apparent. For manufacturers, creating a cohesive commerce experience is a daunting task due to the vast and complex product data they have to process. Thus, taking that complex product data and turning it into customer-friendly content can be overwhelming. To make sense of this […]

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]