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This is the third in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of knowing the industry:  Applying the unique demands and challenges that the industry category brings to remain competitive and relevant. […]

2020 looked different than anything we’ve seen. But through our commitment to one another, a healthy dose of resilience, and honest and trusted relationships, Perficient has not only persevered, but thrived. Our success is possible only because of our clients, our partners and our colleagues. Thank you! With many in our communities facing hardships this […]

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]

At Perficient, we just published a second update of our study on video rankings in Google and YouTube. The main objective is to find out the difference between YouTube’s and Google’s algorithms for ranking videos. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals some of the study’s findings and explains […]

A year and a half ago I published an updated view of Digital Responsibility as part of our Digital Essentials series. It challenged the notion that digital responsibility starts and ends with data privacy, and introduced the idea of incorporating accessibility, diversity, and inclusion into digital responsibility mandates. While some organizations had started considering these […]

The stakes have never been higher for your business to adapt and evolve. But how do you accelerate and scale your transformation cost-effectively? The answer – optimized global delivery. Follow this series and learn more about our nearshore software development capabilities from several members of our global consulting team in Colombia. In just over 20 years, Agile methodologies […]

Why do we need a Kindness Campaign now in 2020? 2020 has been a challenging year for all of mankind, with a persistent pandemic coupled with natural calamities, the ride has been really rough. The upside to that is there has been lot of learnings in all fronts. Humanity, Courage, Selflessness, Sacrifice, Kindness, Conscious well-being […]

As a leading digital consultancy with more than 4,500 global colleagues, Perficient is committed to expanding the expertise of each colleague and creating more opportunities for career growth in the communities where we live and work. We recently announced Perficient’s Bright Paths program – a new initiative designed to advance STEM education and career opportunities […]

One award is exciting, but bringing home two awards is out of this world! We are excited to announce that DTE Energy’s Interactive, Energy Efficient Home, and a nonprofit private client have won silver and bronze (respectively) at this year’s Creativity International Design Awards. The Creativity International Design Awards is active in recognizing exceptional design […]

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]

The COVID-19 pandemic has done a great job revealing trouble spots and gaps in many companies’ technology strategies this year. If you’ve discovered that your data strategy and technology solutions need improvement, then this podcast is for you. Join host Arvind Murali, Principal and Chief Strategist of Data at Perficient, for the first season of […]

This is the second in a series of blog posts sharing our study results on the business value of experience design. Read the first post here. In this post, we explore the value of outcomes: ensuring that every user interaction builds and delivers on the business outcomes that the company is investing in. As a […]