News

The pandemic has presented a variety of industries with new challenges in the digital realm, but the healthcare industry is experiencing the most urgent need for rapid digital reinvention. While the healthcare industry has long embraced technology, the demand to innovate and adapt quickly has grown exponentially in 2020 and into 2021. Technology solutions to […]

After months of waiting, we are finally at a point in the pandemic where we can start communicating the availability of effective vaccinations. While this is great news, the complexity of who can get vaccinated first and where is causing a great deal of confusion, particularly for seniors and their caregivers. While the Centers for […]

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. In Episode 3 of the What If? So What? podcast, Kim interviews Eric Enge, Principal at Perficient, to learn what […]

Part 1: The Expectations Gap Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the first of this three-part series. In marketing and design circles we often measure […]

Omnichannel fulfillment methods such as curbside, buy-online, pick-up in-store (BOPIS), and ship-from-store have become extremely familiar to retailers, especially due to the climate of the COVID-19 pandemic. These methods are very resourceful and beneficial when utilized correctly and tailored specifically to each business. Understanding the technology systems the enable these fulfillment methods are important for […]

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]

Microsoft recently made a massive announcement about their new Employee Experience Platform (EXP), Microsoft Viva. This is Microsoft’s first experience platform that empowers you and your colleagues to feel connected, supported, and able to put your best foot forward at work. In today’s blog, we’ll discuss what Viva is, its various components, and when you […]

In my previous posts, I looked at five macro-themes as well as five implications for hospitals. In this post, I want to focus on health plans and I’ve enlisted a co-author – Priyal Patel, Director of Health Plan CX at Perficient. These predictions for health plans are in light of the five themes I see […]

As AI continues to expand its reach into the enterprise, so does the desire to maximize its full potential. But the journey to realizing all of your AI aspirations can be a bumpy road with twists and turns if you don’t have an experienced consulting partner to help navigate. Technology maturity, opportunity cost, fast-changing regulations, […]

Working remotely means more time with our pets, an added benefit for many of Perficient’s colleagues around the world. The CDC reports, “Studies have shown that the bond between people and their pets can increase fitness, lower stress, and bring happiness to their owners. Some of the health benefits of having a pet include decreased […]

Rarely does a company get the chance to do a lot of things well. Specialization is often the path to excellence. But at Perficient, we have a different story to tell – and we’ve been recognized by one of our most important partners for it. A New Episerver Emerges Just this week, Episerver announced a […]

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. In his article, Delivering at the Speed of the Customer, Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first […]