Retail

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]

Post-sale interactions between customers and your business may simply be communicating about warranties, upgrades or repairs, installation, personalized offerings, or troubleshooting. But continuing engagement with your customers is important to further solidify the relationship, drive loyalty, and ensure satisfaction. While those ideas are a great way to maintain the relationship, brands need to catch up […]

Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]

Retailers have come under fire for lack of diversity in models, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. […]

At sea level, one US liquid pint of water weighs 1.04318 pounds (16.6909 oz), which gives rise to a popular saying: “A pint’s a pound, the world around.” While the recent bank failures of Silicon Valley Bank and Signature Bank have many US congressmen and citizens wondering about the future of cryptocurrencies, across the pond, […]

Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]

Omnichannel is critical, but it can only help so much  Presenting the customer with a sleek and functional experience for online shopping is a top priority for leading retailers, making omnichannel retailing a key strategy in the industry. Omnichannel retail ensures a brand presents consistently across all customer-facing channels. However, omnichannel retailing alone has not […]

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

Today’s banking customers are far more complex than they once were. The experiences made standard by revolutionary players like Amazon and Uber have contributed to a drastic shift in customer expectations, across all industries. Customers have grown accustomed to the convenience and visibility made possible using elevated technologies and data insights. In fact, the Future […]

In our first blog in this series, Blockchain: The Secret Sauce to Supply Chain Visibility, we covered why visibility is so crucial in the supply chain for all parties and gave examples of firms using distributed ledgers to help improve customer service, reduce inventory costs, provide proactive status updates, and help mitigate risk. Per our […]

In our last blog, How Embedded Finance is Changing Purchasing & Borrowing Behaviors, we looked at embedded payments and loans and why companies would want to offer (increased sales, lower inventory, processing costs, data gathering) these bank-like services. In this blog, we’re going to stay in the world of finance, but pivot to embedded insurance.  […]

The fast-paced and highly competitive nature of the modern business landscape demands that companies constantly seek ways to stay ahead of the curve. One of the most effective ways to achieve this is by harnessing the power of cloud computing. With recent advancements in technology, cloud solutions have gained increasing popularity and have emerged as […]