Salesforce has launched a cloud-based service for the sale and creation of non-fungible tokens (NFTs). The first version of NFT Cloud was released in a limited pilot in mid-June at the Salesforce Connections conference in Chicago. Later this year, anticipated to be in October, Salesforce will make the product available to the public. This product […]
Industries
The 3 Methods to Personalization in Healthcare
As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]
Perficient Recognized in The Forrester Wave: Modern Application Development Services Q3, 2022 Report
Successful application development in the modern competitive landscape requires a strategic partnership with a trusted vendor that combines industry-leading technology partnerships with modern, scalable delivery methodologies. In the recent report, The Forrester WaveTM: Modern Application Development Services Q3, 2022, Forrester states, “Modern application development (MAD) services focus on delivering modern digital software products that leverage […]
Data Analysis : Diagnosis & Prescription
Diagnosis & Prescription are the terms often used in medical context. However today I want to walk you through how these terms are related to Data Analysis. There are mainly 4 types of Data Analysis: Focus of this blog is on Diagnostic & Prescriptive data analysis. Diagnostic Data Analysis: Diagnosis means identification of nature of […]
Perficient Team Codes Their Way Through Toyota’s SWARM Hackathon
Toyota recently brought together over 400 software engineers to participate in their annual SWARM Hackathon. Beginning in 2019, SWARM is a program that brings to life innovative ideas by having engineers work to creatively solve specific issues in the automotive industry. After the hackathon, Toyota’s divisions then evaluate many of the ideas and bring some […]
People of Perficient: Meet Marty Frygier, Account Director
Marty Frygier is committed to helping healthcare organizations deliver better care. We recently sat down to discuss the many facets of his role and what he values about our company culture. We also discussed how he fosters the best interests of others not only where he works, but also through his volunteerism. Marty, thank you […]
7 Considerations for the Data Acquisition Sourcing Stage of a Data Lineage Solution Implementation
Data lineage is the process of understanding, recording, and visualizing metadata as it flows from the originating data source to consumption. Using a data lineage tool can expedite the processes, however, it is a common misconception that a data lineage tool can automatically generate data lineage between several applications with the push of a button. […]
A Contact Center Success Story: Driving Value Through Better Experiences
Patient centric operations are top-of-mind in healthcare organizations (HCOs). HCOs must prioritize, protect, and continuously improve the customer experience to achieve member satisfaction and retention. Our payer client believed they could achieve this necessary improvement by assessing contact center agent knowledge. So, we partnered with the payor to identify actionable ways to drive greater operational […]
Implementing Personalization in Healthcare
Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]
Macroeconomics Driving eCommerce in the Automotive Industry
One of the biggest buzzwords of our day in the automotive industry is eCommerce. All the major auto companies are talking about improving the online shopping experience. They’re all focused on the consumer experience. At the same time, there is an emphasis on direct-to-consumer in terms of commerce. The EV-only companies have started this trend […]
5 Commonly Asked Questions About Intrinsic Bias in AI/ML Models in Healthcare
Healthcare organizations play a key role in offering access to care, motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. With a decade of experience in data content and knowledge, specializing in document processing, AI solutions, and […]
Perficient Listed in Forrester’s Organizational Change Management Landscape, Q3 2022
Did you know that two-thirds of projects fail to meet their objectives, scope, timeline, and to deliver the desired ROI? This occurs due to a lack of technology and often a lack of proper adoption processes (Prosci, Best Practices in Change Management, 2018.) Organizational Change Management (OCM) makes all the difference in how companies embrace […]