Industries

It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]

Given that 81.5% of Americans are considered “fully banked,” many opportunities exist for financial services institutions to take advantage of the vast amount of customer data they possess. Here are three ways financial services institutions can reap the benefits of a data-driven mindset.   1. Improved Productivity & Efficiency Institutions that prioritize their data will realize […]

Not long ago, requesting reviews for online purchases was one of your only options for getting feedback on products and services. Products purchased in-store were often reduced to an item on a receipt, and the only review a retailer received was if the customer needed to return the item. Now, big box stores like Home […]

As proposed by the World Economic Forum as well as Harvard University, a fourth Industrial Revolution, aka Industry 4.0, is starting.

Industry 4.0 enables companies, governments, and public sector agencies to use innovative digital technologies, smart automation, and advanced analytics to transform operating processes. This blending of technologies combines the physical and digital (“phygital”) worlds, enabling unique and positive industry improvements and impacts.

The path to Industry 4.0 is powered by pervasive connectivity, cloud computing, and enriched data. It requires high-performance, secure networks that can integrate with legacy environments to support critical processes with 24/7 availability, high speed, and very fast responsiveness. These networks have the capability to connect all systems and machines, people, and business processes and offer deep data insights that will enable agile, proactive operations. 

Did you know that while women make 90% of household healthcare decisions, 66% of them feel misunderstood by the healthcare industry. Despite being such a large stakeholder group in healthcare, their unique needs tend to be misunderstood and overlooked. Healthcare organizations and life sciences leaders can impact change and improve women’s care experiences through thoughtful […]

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]

Leaders in the healthcare, financial services, manufacturing, and automotive industries, among others, are seeking to improve the customer experience while streamlining operations for maximum efficiency and profitability. In order to remain competitive in a constantly evolving market, many organizations seeking long-term success have turned to Salesforce and its partners like Perficient. With over 500 Salesforce […]

Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]

Retailers have come under fire for lack of diversity in models, unattainable sizing and style expectations, and unsatisfactory in-store experiences. It’s not hard to understand why. Walking into a store and trying on clothing can be intimidating for anyone, but it’s also not ideal to guess sizing and hope for the best while online shopping. […]

I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it […]

Vehicles today remind me of smartphones on wheels. When you get down to it, they are computers capable of software upgrades, navigation, sensing, and even entertainment through subscriptions or mobile apps. Automotive manufacturers are realizing that many young consumers are preferring frictionless and fully digital customer journeys as opposed to multiple lengthy in-person visits to […]

Control Tower Tale from the 1970s Many of Perficient’s Supply Chain consultants work long hours talking with executives about how their companies handle information, including procurement and information flow between their companies and suppliers. When a consultant needs the inspiration to continue putting in the hours, all they have to think of is the business […]