In today’s highly competitive retail landscape, providing exceptional customer experiences is paramount to success. Customers now demand seamless interactions across multiple channels, personalized services, and real-time access to product information. To address these evolving expectations, IBM has developed the Sterling Next Generation Store Engagement solution, a powerful platform that helps retailers transform their in-store experiences […]
Functions
Unlocking Success: The Benefits of a Corporate Performance Management Solution
In today’s dynamic and competitive business landscape, organizations strive to achieve optimal performance and drive growth. To stay ahead of the curve, businesses need a comprehensive and efficient system to manage and enhance their performance. Enter Corporate Performance Management (CPM) solutions—a powerful tool that empowers organizations to align their strategies, measure progress, make data-driven decisions, […]
Achieving Success with Your E-commerce Upgrade or Replatform
Achieving Success with Your E-Commerce Upgrade or Replatform Navigating e-commerce upgrades, whether for B2B or B2C businesses, can be compared to preparing a delicious feast in a busy kitchen. The secret ingredients for success are rapid growth and technological innovation. However, without a clear digital strategy, financial constraints, fear of risks, organizational resistance to change, […]
The Importance of Product Content in Retail
Is your product content directly affecting your sales? In my experience (and I have a lot of shopping experience), yes! When a consumer can’t go look at the product in the store, they must rely on what’s on the screen in front of them, and, if I’m being honest, as a consumer I’m often disappointed. […]
What Your Brand Can Bring to Experiential Retail
In today’s digital age, customers are looking for unique experiences when it comes to shopping and retailers are finding it challenging to offer experiences that differentiate them from their competitors. This is where immersive experiences come in. Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their […]
Advantages of Magento and Salesforce Integration for Your E-Commerce Business
What is Magento 2? Magento (Adobe Commerce) is an e-commerce platform built on open-source technology that provides online merchants with a flexible shopping cart system as well as control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and Catalog management tools. It’s open-source software, which is handy […]
How to Customize & Debug SEO Pages in Optimizely Configured Commerce
Optimizely Configured Commerce SEO is a vital aspect of any ecommerce application, as having a good SEO ranking increases traffic to your website and brings in revenue opportunities. Optimizely Configured Commerce (formerly Optimizely B2B Commerce) comes packaged with SEO features built-in, providing SEO configuration settings without requiring development code. Don’t worry if the native capabilities […]
Perficient Included in Two Commerce-Focused IDC Market Glances
The concept of a universal commerce solution does not exist. The market is vast, and buyers have to determine which software and services are truly necessary for their commerce operations. As the industry rapidly transitions to microservices and headless systems, digital commerce software vendors must establish a strong partner ecosystem to thrive. Moreover, as they […]
3 Takeaways From Our Panel Discussion on Proactive Women’s Health
To kick off National Women’s Health Week, we facilitated a discussion with leaders from American Cancer Society and BD on inspiring and supporting proactive women’s health. Our conversation covered several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey. The discussion was moderated by Marlana Voerster, senior healthcare & life sciences strategist […]
Why Understanding Your Customer is the Key to Business Success
I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]
Promethium Subsidiary Receives First FINRA-Approved Digital Asset Custodianship
Promethium Ember Capital, (“PEC”), a wholly owned subsidiary of Promethium, has become the first digital asset custody provider to come under federal regulation. PEC was approved as a special purpose broker-dealer (“SPBD”) for digital asset securities. The approval allows Promethium to custody digital asset securities on behalf of both retail and institutional clients. The significance […]
Introduction & Use of B2C Commerce Template in Experience Cloud Salesforce
Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. It provides a platform for building feature-rich, customizable, and mobile-responsive websites for selling products to consumers directly. What is B2C Commerce? B2C means business-to-consumer ecommerce, also known as retail […]